Software acts as restaurants' data Copilot
Eli Chait, who grew up in and around his dad's restaurant, co-founded Copilot Labs to help restaurateurs use their data to grow. The firm's software analyzes an array of data including sales volume and table turnover at every point in the day, to help operators determine strengths and weaknesses. San Francisco Chronicle
Loyalty to the brand bodes well for Starbucks
Starbucks has generated such brand loyalty among coffee drinkers that it continues to outperform competitors, from Dunkin' Donuts and Krispy Kreme to independent and artisan coffee houses, says branding expert Priya Raghubir. "Starbucks stands for coffee; it's converted that into an experience." The Huffington Post
Exec: IHOP mobile push for Griddle Melts is "mouth-watering"
IHOP is using "expandable and interstitial" mobile ads within the Pandora application to publicize its Griddle Melts, writes Rimma Kats. The ad redirects clicks to a Facebook page for followup "likes." "The IHOP campaign is a very attractive, mouth-watering and colorful campaign that is extremely well designed and executed," says Simon Buckingham, chief executive of Appitalism. Mobile Marketer
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