| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
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- Why WOMM is the best way to keep making sales
Marketing stunts can get your brand noticed, but only organic word-of-mouth marketing can drive truly sustainable sales, says Neil Blumenthal, co-founder of budget eyeglasses online retailer Warby Parker. "We think of marketing at its core as branding and storytelling. ... But more important to that is the word-of-mouth that's been accompanying it," he says. Business Insider
(10/24)
| WOMM at Work
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- Startup lets consumers chat about online ads
A new startup called AdYapper turns online ad units into conversation hubs, letting consumers click on an embedded tab to pull up a chat window where they can talk to brands and to one another. The next step: duplicating the service for offline ads using augmented reality technologies. "The system is media agnostic; it's very hard to define what an ad is these days. It's really important for us to allow consumers to comment on ad boards, or TV ads, or even the products in their hands," says co-founder Elliot Hirsch. BetaKit
(10/24)
- How social chatter shapes automakers' brands
Automakers need to keep careful watch on the online conversations surrounding their brands, says Twitter executive Brent Hill. With 11 million auto-related conversations on Twitter alone, social chatter can swiftly become brand-defining, Hill explains. Allvoices
(10/25)
| Building Blocks of Buzz
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- How buzz marketers can play it safe
Word-of-mouth marketing is a fast-moving business, so it's important to take precautions, writes Malcolm Faulds. Following WOMMA's recently updated guide to social media disclosure is one way to ensure you don't get into trouble, Faulds explains. "When you're driving along a cliff at 100 MPH, it's nice to have guardrails," he adds. MarketingProfs
(10/25)
- Want better WOMM? Try saying thank you
Good online word-of-mouth marketing hinges on identifying and cultivating your most loyal brand advocates, writes Eileen Bernardo. Even small actions such as saying thank you for your advocates' support can pay big dividends if you target the right people, Bernardo explains. "If they are already talking about you frequently, it's likely they will publicly applaud the brand if you reached out to them personally with ... a simple gesture of gratitude," she writes. B2C Marketing Insider
(10/25)
- How to spot the next big WOMM trends
Listening carefully to your customers is the best way to figure out what they're talking about -- and what they'll be talking about in months and years to come, writes Sam Ford. Keep especially close tabs on the way your customers are talking about their casual interests and leisure activities, Ford advises. "How people are actively participating in their leisure time today may well drive how they participate as professionals, as customers, and as citizens in the future," he writes. Fast Company online
(10/25)
| Words from WOMMA
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- WOMMA Summit is only 2 weeks away
We are coming down to the final stretch and we want to make sure you don't miss the marketing conference of 2012. Come interact with the biggest brands like Facebook, Patagonia, American Airlines, 3M or hear tremendous case studies from Pawn Stars, Social@Ogilvy, Keller Fay, IBM and so much more. Register today to claim your seat.
- Got Milk? The Breakfast Project
"It's just not breakfast without milk." That's a belief of Victor Zaborsky, the Director of Marketing for the Milk Processor Education Program, and one he hopes others will start seeing during their morning routine. After recognizing that milk consumption and breakfast in general were falling by the wayside, Zaborsky and his team enlisted Chris Perry and Weber Shandwick to help put a stop to it. As a result, Perry and Zaborsky launched what is known as The Breakfast Project. Continue reading on the WOMMA blog.
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Word of Mouth Marketing SmartBrief Issues:
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