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February 5, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Google launches new AdWords tools for video advertisers
    Google is rolling out new tools for AdWords video campaigns, with the goal of making campaign reporting "more insightful, purposeful, and beautiful," according to YouTube Product Manager David Tattersall. The new tools include reach and frequency metrics, a "Map View" to provide geographical viewing data, and a "Column Sets" feature that lets marketers choose which data to display about their campaigns. ClickZ (2/4) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Facebook relents, will display AdChoices icon on FBX ads
    After fielding complaints from ad agencies and advertisers, Facebook has agreed to add the AdChoices icon to display ads purchased through the FBX exchange. The icon will only be displayed when users mouse over a particular portion of the ads, leading some to question whether the move was sufficient to comply with the Federal Trade Commission's call for "clear and prominent notice" of targeted advertising. Advertising Age (tiered subscription model) (2/4) LinkedInFacebookTwitterEmail this Story
  • Content, conversion are top priorities for online marketers
    Improving content marketing and conversion rates are digital marketers' top priorities for 2013, with 39% of respondents to an Econsultancy survey citing each goal as essential. Social-media engagement and ad targeting were also seen as key priorities by more than a third of the marketers surveyed. eMarketer (2/5) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Super Bowl was most social TV event yet, report claims
    This year's Super Bowl generated more online engagement than any other televised event to date, according to a Trendrr report. In total, the Super Bowl generated 17.4 million social media interactions, up from 3.1 million in 2011, the report showed. USA Today (2/4) LinkedInFacebookTwitterEmail this Story
  • Luxury retailers are sweet on mobile this Valentine's Day
    Bloomingdale's, Nordstrom and Saks Fifth Avenue are hoping to win over Valentine's Day shoppers with new shopping guides designed for use on mobile devices. Mobile affords shoppers greater privacy, making it a useful platform for browsing for romantic gifts, says Martini Media marketing chief Michael Goldberg. Luxury Daily (2/4) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Get ready for the "main" event
    HTML5 now includes a "main" content tag designed to wrap around the primary content on a given Web page. Developers are still figuring out how best to utilize the new tag, though it might be wise to use it just once per page for now, writes Scott Gilbertson. It's also important to remember that older browsers won't be able to make sense of the "main" element, but there are tools that can help ease that transition, he notes. Webmonkey (2/4) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How much choice should website visitors be given?
    Designers should consider finding ways to discern users' needs indirectly, rather than asking users to explicitly provide information such as their preferred language or locality, writes Nathan Carnes. That means striking a balance between automatically sniffing for information and offering appropriate choices. "[C]reating experiences in which users are only asked relevant information at relevant times makes for happy users, and happy users lead to happy designers," Carnes writes. SmashingMagazine.com (2/4) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Show your humanity on social media
    Too many small businesses act like robots on social media, using automated posting systems and formulaic comments to populate their feeds. That's a big turn-off for consumers, Susan Payton writes. "People follow brands that seem like they're run by humans. Show that yours is by writing your tweets like -- you guessed it -- a person," she advises. Small Business Trends (2/4) LinkedInFacebookTwitterEmail this Story
  SmartQuote  
Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright


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