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February 20, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Consumer version of Qwiki storytelling app shows potential
    Qwiki's new iPhone application was downloaded 125,000 times in less than a week in the market, writes Anthony Ha. The startup migrated its business-oriented multimedia search engine into a consumer-facing product that takes a user's videos and photos and generates a slideshow. Businesses such as the Big Beat record label, Smith Hotels and Lucky Magazine have already used the new app. TechCrunch (2/19) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Apple's "App of the Week" rakes in freemium benefits
    The 2-year-old "Infinity Blade" game application jumped from virtual obscurity to being a top-five download because it was featured as Apple's App of the Week, Matthew Lynley writes. Although the price of discovery is the requirement that the app is offered for free, the "Infinity Blade" developers got a sizable lift in in-app purchasing from the deal, according to AppData. "The moral here is basically that converting the game to freemium -- even for a week -- is driving more monetizable users to Epic's games," Lynley writes. The Wall Street Journal/Digits blog (2/19) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Analysis: Ubuntu for tablets is good news for developers
    Canonical is releasing a developer preview of the Ubuntu operating system on tablets, stressing its multiplatform utility, writes Scott Merrill. "This puts Ubuntu in a class by itself when compared to other multi-device strategies. [I]OS and Android are well suited for handsets, but don't perform well -- if at all -- in traditional desktop environments. ... [D]evelopers with touch-enabled desktops can test out their mobile applications right from their desktop," writes Merrill. TechCrunch (2/19) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Nickelodeon app offers games, polls for tablet-using kids
    The Nickelodeon channel is rolling out an application for the iPad that will offer free games, interactive polls and slide shows for children, in addition to full episodes of its programming once their parents confirm that they are pay-television subscribers. "This is a creative sandbox for kids, but it's also a creative sandbox for the company," said Nickelodeon's Steve Youngwood. The new app is scheduled to appear Thursday in the App Store. The New York Times (tiered subscription model) (2/19) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Codecademy to teach using APIs from top-notch partners
    Codecademy is speeding would-be developers toward what it calls the "aha!" moment by giving students a look at how to use application programming interfaces from Twitter, Gilt, Box, GitHub and others, writes Jolie O'Dell. "We think everyone should be able to make awesome things with code, and these API lessons are just the start," says co-founder Zach Sims. VentureBeat (2/19) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • FCC chair continues broadband push as term nears expiration
    Federal Communications Commission Chairman Julius Genachowski is upbeat about what the FCC has done to promote broadband access and "our mobile future" in the past four years. He's less forthcoming about whether he will remain in the Obama administration once his term expires on July 1, this article notes. Bloomberg Businessweek (2/19) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today! LinkedInFacebookTwitterEmail this Story
  • MMA's Greg Stuart to keynote at Borrell Associates Local Online Advertising Conference, March 4-5, New York City
    Borrell Associates forecasts local online ad spending will grow threefold over the next five years, from $18.7 billion today to $51.2 billion by 2017. This is an opportunity that cannot be ignored. Join industry leading speakers including Seth Godin, one of America's foremost marketing gurus, Gian Fulgoni of comScore and the MMA's Global CEO Greg Stuart, for one of the largest gatherings of local online media executives on March 4-5, 2013, at the Grand Hyatt in New York. Don't miss your chance to learn which companies are seizing the greatest share in their market, network with other industry leaders and hear perspectives focused exclusively on local. Register today. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
We must travel in the direction of our fear."
--John Berryman,
American poet and scholar


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