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March 1, 2013News for marketing professionals

  Breaking News 
 
2015 State of Marketing Report
We asked marketers about their budgets, priorities, channels, metrics, and strategies for 2015. With more than 5,000 responses, we've analyzed their insights to give you a current snapshot of the state of marketing. Download Now!

  Company News 
  • Gap media spend turns holiday season from red to black
    Gap reported its best holiday sales season in six years, with same-store sales averaging 5% up for the year. Gap media outlays rose 13%, with measured media spending up from $302 million to $340 million, and the Gap brand in North America getting double the spend, from $21.5 million to $54.5 million last year, per Kantar Media. The media spending "was all about getting the brand back to relevance, getting people to see the incredible equity that is iconic American casual business," CEO Glenn Murphy said. Advertising Age (tiered subscription model) (2/28) LinkedInFacebookTwitterEmail this Story
  • Cracker Barrel sponsors Brad Paisley's summer tour
    Country singer Brad Paisley has added Cracker Barrel Old Country Store to his portfolio of sponsored brands. The brand is sponsoring his "Beat This Summer Tour" concert series. Paisley's agency called the alliance an "organic" partnership "similar to what he has done with Chevy and Hershey's," said Shari Lewin, brand partnerships agent at William Morris Endeavor. Advertising Age (tiered subscription model) (2/28) LinkedInFacebookTwitterEmail this Story
The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

  Market Trends 
 
  • Nielsen: Mobile ads as a gateway to free content are well accepted
    More than half of smartphone users worldwide -- 57% in the U.S. -- are exposed to at least one mobile ad a day, and most don't mind them, provided they are perceived as sponsoring free content, according to a Nielsen survey. In India, half of smartphone users like getting free content for ad views, but only 30% view ads once a week. In contrast, 78% of South Koreans see at least one mobile ad a day. ClickZ (2/28) LinkedInFacebookTwitterEmail this Story
  • Financial stress sends more consumers to dollar stores
    Family Dollar stores see more emphasis on consumables such as food and cleaning products among their typically low-income or financially stressed patrons, says Chief Financial Officer Mary Winston. Dollar Tree and Family Dollar both grew last year, with Family Dollar opening 475 stores in 2012 and planning 500 more this year. CNBC/Consumer Nation blog (2/28) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Interactive 
 
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Multicultural Marketing 
  • Taco Bell blends cultures with Lionel Richie's "Hola"
    Taco Bell is using a Lionel Richie song, sung in Spanish, in English-language commercials touting the Cool Ranch Doritos Locos. One comedy spot shows a sad man at a bus stop, trying to stuff Cool Ranch Doritos into his taco, only to be soaked by a passing truck, then learning from a bus ad of the upcoming product. "This is one of those [songs] you get without having to understand Spanish. It adds another level of context to the brand around the experience we're providing. It's blending cultures," Chief Marketing Officer Brian Niccol said. Advertising Age (tiered subscription model) (2/28) LinkedInFacebookTwitterEmail this Story
  • Other News
  AAF Spotlight 
  • 64th Advertising Hall of Fame
    The 64th Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Monday, April 29, in the Grand Ballroom of New York's historic Waldorf-Astoria hotel.

    This year's "magnificent seven" who will be inducted into the Hall of Fame are:

    Rance Crain, president of Crain Communications and editor-in-chief at Advertising Age
    Bob Giraldi, film director; president of Giraldi Media
    Philip H. Knight, co-founder and chairman of Nike
    Shelly Lazarus, chairman emeritus at Ogilvy & Mather
    Byron E. Lewis Sr., founder and chairman emeritus at UniWorld Group
    Gerry Rubin, co-founder of RPA
    Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide
    Corporate Honoree: McDonald's Corporation.

    View sponsorship opportunities and purchase tickets. LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • Rockefeller takes second shot at "Do Not Track" legislation
    Sen. Jay Rockefeller, the West Virginia Democrat who chairs the Senate's commerce committee, has reintroduced legislation that would allow consumers to opt out of being tracked online. Rockefeller said the legislation was needed because advertisers couldn't be trusted to regulate themselves effectively. "My bill gives consumers the opportunity to simply say 'no thank you' to anyone and everyone collecting their online information. Period," he said. Adweek (2/28) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Fun without sell gets nowhere, but sell without fun tends to become obnoxious."
--Leo Burnett, member, Advertising Hall of Fame

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