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December 11, 2012
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News for the non-alcoholic refreshment beverage industry

  Industry News 
 
  • Proprietary cap holds VBlast vitamins
    New York Spring Water has introduced VBlast Gator Pit Energy Formula, with a proprietary cap that holds liquid vitamins. The company, which used an outside vendor for its caps in the past, designed the new one in-house, said Luke Zakka, vice president of operations, who touted the simplicity of the cap design. "We have something that people can immediately understand how to use, without it being overly complicated, which is a problem that we have seen with so many of these types of caps before," he said. Packaging World online (12/10) LinkedInFacebookTwitterEmail this Story
  • Coconut water can be used in lower-calorie juice mixes
    Don Giampetro, innovation vice president at iTi Tropicals, said beverage companies are turning to coconut water for 100% juice formulations with fewer calories. "Coconut water can be labeled as juice, but it does not contribute a high level of calories," he explained. FoodNavigator (12/10) LinkedInFacebookTwitterEmail this Story
  • Dairy industry enhances its products, marketing
    In an effort to reverse a long-term decline in milk sales, dairy producers and retailers are promoting smaller packages and enhanced formulas such as CARBMaster, which has more protein and less sugar than conventional milk. The industry is also shifting its marketing to differentiate between "real" milk and products made with soy, almonds or rice. The Wall Street Journal (12/11) LinkedInFacebookTwitterEmail this Story
  • Caribou marks anniversary with 20 deals in 20 days
    Caribou Coffee is celebrating 20 years since it was founded with a promotion offering a different deal each day for 20 days, including discounts on drinks, food and branded merchandise. Earlier this year, consumers chose the coffeehouse chain as the top overall chain among quick refreshment brands in Zagat's "Fast-Food Survey." Drug Store News (12/10) LinkedInFacebookTwitterEmail this Story
Pass it on. Cans are America's most recycled packaging.
Go to Cancentral.com/sustainability to download our sustainability report.
  Health and Nutrition 
  • Drinking coffee may prevent oral cancer
    Consumption of more than four cups of coffee daily was associated with a 49% decline in the risk of dying from oral or pharyngeal cancer, according to a study in the American Journal of Epidemiology. Researchers said that drinking at least two cups of decaffeinated coffee had an effect as well, though it was smaller. The findings were based on data from the Cancer Prevention Study II, which followed 968,432 people. MedicalDaily.com (12/10) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Environment Watch 
 
  • Sustainability, supply chain management are linked
    To improve sustainability, companies must look to their supply chains, which are responsible for an estimated 85% of emissions and the use of resources including fuel and water. Companies that work with suppliers to improve sustainability see both environmental and financial benefits, a Forbes study found. Environmental Leader (12/10) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketing Report 
  • Other News
  ABA News 
  • ABA announces new members
    ABA would like to welcome new members Long Island Brand Beverages of New York and ROCKSTAR of Las Vegas. Please join us in welcoming them. LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer


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