| News for mobile marketing professionals |  |
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- Mobile to account for 4.4% of all ad spending in 2017, study says
Despite a slow start, mobile advertising is gaining traction and in five years ads on phones alone should account for 4.4% of all types of advertising worldwide, including legacy media, according to projections by Berg Insight. The global market for ad spending on all mobile devices is projected to grow from last year's $5 billion to about $26 billion in 2017. GigaOm
(12/20)     
| Consumer Engagement | | |
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- Home Depot reaps rewards following mobile upgrades, study finds
A new mobile website, along with an updated mobile application, are paying off handsomely for Home Depot, according to a Google study. The big-box retailer saw a 100% increase in mobile conversions year-over-year for the first half of 2012 after instituting new forms of advertising, a new website and app features, including location capabilities. "Location is a hugely important signal for any brick-and-mortar business, particularly when it comes to providing a good mobile experience," said Brendon Kraham, Google director of global mobile sales and product strategy. MobileCommerceDaily.com
(12/21)
- EBay targets late shoppers in 2 cities with mobile campaign
The eBay Now mobile application is at the center of eBay's outreach to late-season holiday shoppers on both coasts that includes free delivery. Says eBay, "From Dec. 17 to 22, eBay Now is keeping its delivery reindeer -– aka shopping valets -- running until midnight, which means customers in San Francisco and New York City can buy last-minute gifts from hundreds of local stores and have them delivered anywhere in the cities for free -– in as little as an hour." MobileCommerceDaily.com
(12/21)
| Marketing & Sector Solutions | | |
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- Apps not the sole answer to mobile strategy
Mobile applications are an important way to reach consumers but a mobile strategy needs to be more diverse, writes Rimma Kats. Mobile websites, QR codes and SMS as well as mobile advertising all have their roles to play as part of a larger marketing plan. "An app should be integrated into a larger campaign, or be a part of a larger mobile presence that should also include mobile Web and social campaigns," said Kunal Gupta, CEO of Polar Mobile. Mobile Marketer
(12/21)
| Industry By the Numbers | | |
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| Making It Work | | |
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- Sightly aims to help small businesses embrace mobile video ads
Smaller businesses can find themselves bewildered by the proliferation of mobile strategies, yet still feel compelled to go mobile, given its key role in consumer searches for local information. Startup firm Sightly -- formerly known as PixelFish -- is trying to simplify and speed the process of discovery through the power of video ads that compellingly engage consumers with a taste of what local businesses have to offer. TechCrunch
(12/20)
| MMA News | | |
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- MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum.
- Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
The CMO Exchange is a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange.
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| Position Title | Company Name | Location |
| Director, Media Strategy | Cablevision | Bethpage, NY |
| Director, Consumer Online Marketing | Cablevision | Bethpage, NY |
| Media Tech Engineer | WildTangent, Inc. | Redmond, WA |
| Account Executive, Mobile | AOL | Multiple Locations, United States |
| Director of Social Media | Ratify, Inc | Bellevue, WA |
| Online Advertising Manager | Zendesk | San Francisco, CA |
| Regional Director, Sales Development | Pandora | New York, NY |
| Digital Media Planner/Buyer | Shine United, LLC | Madison, WI |
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Mobile users are embracing mobile coupons for their holiday shopping, according to figures from GfK Roper and SapientNitro. Mobile coupon usage this holiday season is almost double that of last year, with a third of users taking advantage. More than half of mobile users say they would like to see in-store mobile coupons. 
