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December 24, 2012
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News for mobile marketing professionals

  Top Story 
  • Coca-Cola's free mobile-gaming app sells Fanta brand
    A fruit-throwing challenge is part of a free mobile-gaming application from Coca-Cola highlighting its Fanta brand. Fanta Fruit Slam, available in Apple's App Store and as a Facebook app, can be played individually or competitively with friends and family. "Free-to-play games will also increase in popularity given that the majority of mobile users prefer not to pay for apps. We also expect to see more mature publisher models for mobile games," said Matt Shea, executive vice president of product development at WildTangent. Mobile Marketer (12/24) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Capital One mobile customers donate family talk time for military
    Capital One customers who use its mobile-banking application will be providing free minutes of mobile phone talk time for members of the military to call home on the holidays. The bank hopes to provide 6 million minutes of time. "This is one way we can use the power of our digital business to give back to the military community during the holidays to those who have given so much," said spokesman Mark Andrews. MobileCommerceDaily.com (12/24) LinkedInFacebookTwitterEmail this Story
  • Sears, Kmart look to bridge shopping styles with holiday campaign
    Mobile plays a part in Sears' and Kmart's late holiday-season sales push that invites customers to shop however they like -- in stores, online or via smartphone and tablet. One option allows customers to buy an item on their mobile device and pick it up the same day at a store or, in some locations, text the store for roadside delivery. MobileCommerceDaily.com (12/24) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Food brands take aim at children's smartphones
    Food marketers are shifting their ad spending to mobile and social in a bid to target smartphone-wielding children, according to a Federal Trade Commission report. Social campaigns and branded mobile applications are seen as a cost-effective way to target young consumers, researchers say. "These online media are not necessarily as costly as display advertising, yet potentially have a farther, and more immersive, reach than display advertising," the report notes. The Wall Street Journal (12/23) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Study finds mobile commerce augments other kinds of shopping
    Mobile commerce doesn't cut into online or in-store shopping but rather increases overall consumer spending, according to research by The BIO Agency, a digital marketing firm. More than 4 in 10 still say they refuse to use their devices to make any kind of purchase, however. Those in the 18-to-24 age bracket are the biggest mobile purchasers, though those between the ages of 45 and 54 were most likely to buy books via mobile. Mobile Marketing Magazine (12/21) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Augmented reality is set to come into its own in 2013
    Affordable augmented-reality glasses aren't likely to be available until 2014, but 2013 should see major advances in the AR field. Among the likely advances are more smartphones optimized for AR and more AR tools making use of location data. VentureBeat (12/23) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  MMA News 
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Online Advertising ManagerZendeskSan Francisco, CA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

  Editor's note 
  • SmartBrief will not publish Tuesday
    In observance of Christmas, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
  SmartQuote  
In seed time learn, in harvest teach, in winter enjoy."
--William Blake,
British poet and painter


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