| News for mobile marketing professionals |  |
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| Consumer Engagement | | |
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- Kimberly-Clark executive talks digital marketing
Jeff Jarrett, vice president for global digital marketing at Kimberly-Clark, said the company has "seen a nice return on investment from our digital spending." He said the company is increasing spending on mobile searches, and he added, "Nearly all of our brands will have mobile sites by the end of this year." eMarketer
(4/20)     
| Industry By the Numbers | | |
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- 3 banks cited for appealing tablet offerings
Banking on tablets invites more long-form interactions than the on-the-go nature of transactions on smartphones. Three banks -- Bank of America, Citibank and USAA -- are ranked high for tailoring their mobile offerings to the larger screen. The report by Javelin Strategy & Research determined each institution had found ways to achieve a presence on the wide range of devices or tailor their appeal to consumers in the laid-back mode common to tablets. MobileCommerceDaily.com
(4/20)
| Making It Work | | |
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- Shazam joins with Britain's ITV for mobile ad service
TV ads in Britain will be rendered interactive for mobile devices by Shazam under an exclusive distribution agreement with broadcaster ITV. The accord expands the service offered by Shazam for TV in the U.S., where many advertisers on "American Idol," the Super Bowl and other TV fare have had their ads enabled for mobile devices by Shazam. Mobile Marketing Magazine
(4/19)
- AT&T shows off lab technology, including smart doors
AT&T has demonstrated its latest technology developments, including enhanced caller ID and doors that know who is approaching them. The caller ID would share location and other details in addition to a caller's number. The door technology analyzes the skeletal structure of a person to determine whether that person is allowed access. In hotels, the technology could allow guests to enter rooms or could sound an alarm if unauthorized people try to gain access. Electronista
(4/19), All Things D
(4/19), HotelWorldNetwork.com
(4/19)
| MMA News & Thought Leadership | | |
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- Webinar: Driving Sales, Engagement and Loyalty Through Mobile Devices
Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association's North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts -- why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy's, Intuit, and ESPN. Learn more about this webinar and to register to attend.
- Google hosts a Hangout on Air with Mobile Thought Leaders introducing The Mobile Playbook April 25
On April 25, Google will host a live streamed discussion with a panel of mobile thought leaders talking about how to strategically approach mobile including:
- Joao Machado -- Director of Mobile, OMD
- Michelle Ogle -- Digital Marketing and Affiliate Strategy Manager, Starwood Hotels and Resorts
- Joshua Palau -- VP of Digital Sales and Marketing, Comcast
- Amit Shah -- Director of Online, Mobile and Social Media, 1-800Flowers.com
Tune in to the Think with Google Google+ page on Wednesday, April 25 at 3 p.m. ET (12 p.m. PT) to learn how mobile can help businesses win the moments that matter, make better decisions, and go bigger, faster. These panelists have all been early movers in the mobile space and will discuss their perspectives on the 5 key questions that every business executive should be asking today in order to win with mobile according to Google's Mobile Playbook.
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