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- Samsung's Galaxy Note spot follows LeBron James' pregame life
Samsung and Miami Heat basketball player LeBron James have teamed to promote the Galaxy Note II phone. A day-in-the-life spot that ran on the Internet and during the Heat's opening game against the Boston Celtics showed James tweeting a picture of his shoes and talking with Magic Johnson, among other other activities, on the day of the opening game. In an example of life imitating art, James' social media activities on the day of the actual game closely mirrored the spot. Advertising Age (tiered subscription model)
(11/1)      
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- Dentsu's Aegis acquisition hits a snag in China
China is the holdup for Dentsu's planned $5 billion acquisition of London-based Aegis, as every other relevant country's regulators have approved the plan. China's intransigence comes amid an ongoing territorial dispute between China and Japan. If the deal goes through, Dentsu would become the third-largest agency holding company as gauged by media agency billings. MediaPost Communications/MediaDailyNews
(11/1)
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- NBCU telethon will help victims of Hurricane Sandy
NBCUniversal is among the top media companies helping to aid victims of Hurricane Sandy, and it plans to air a one-hour, ad-free telethon tonight. "Hurricane Sandy: Coming Together," with a lineup that will include Bruce Springsteen, Billy Joel and Jon Bon Jovi, will be shown on NBC, USA, Bravo and several other NBCU networks, as well as on HBO and on the Web. The New York Times (tiered subscription model)
(11/1), Advertising Age (tiered subscription model)
(11/1), Adweek
(11/1)
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| Marketer News | | |
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- P&G's role as mobile incubator
Sonny Jandial, Silicon Valley ambassador for Procter & Gamble, spends most of his time at Shopkick, the company that gives shoppers rewards based on where they shop. Shopkick CEO Cyriac Roeding said, "This partnership has fundamentally changed how our product developed." Roeding noted that Jandial successfully pushed for product scans that would prompt users to seek out products. Advertising Age (tiered subscription model)
(11/1)
- Westin Hotels rents New Balance fitness apparel to travelers
Westin Hotels is catering to guests who want to exercise on the road without packing gear. The chain is in a partnership with New Balance to rent running and fitness shoes, shorts and shirts, as well as capri pants and jogging bras, to their guests, with complimentary athletic socks part of the rental. Print, in-flight and outdoor ads through Bartle Bogle Hegarty tout the program -- in one iteration, a couple wearing bright-red New Balance shoes is shown jumping on a trampoline. The New York Times (tiered subscription model)
(11/1)
| Technology | | |
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- American Express looks to connect with Halo 4 gamers on Xbox
American Express is promising a completely new user experience with its integrated marketing push on Microsoft's Xbox gaming console. By using the Sync tile, players can receive incentives while playing Halo 4 that include a "Spend $100, Get $50" offer from Best Buy and a $25 statement credit from American Express. Adweek
(11/1)
| Association News | | |
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Leading the Charge: Senior Agency Management Skills for a Changing Industry
Agency management has always been about getting things done and keeping clients happy. Sweeping industry changes, however, have produced greater agency specialization and heightened competition. In turn, this has raised client expectations and made it more difficult to attract and develop top talent, particularly challenging since agencies are trying to do more with less head count. The 4A's workshop "Leading the Charge," Nov. 13 in Philadelphia, will provide in-depth guidance on the skills needed to lead in the current environment.
Registration is open to both 4A's members and non-members. Sign up today.
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Research Insights -- Innovation and New Product Forecasts
New from 4A's Research Services is an updated and enhanced version of Research Insights: Innovation & New Product Forecasts. Read our forecasts for corporate innovation and insights into consumer behavior, filtered through the lens of a range of possible economic scenarios. Then immerse yourself in a distillation of the best current thinking from academics and practitioners on innovation, factors for product success and failure, consumer insights, and the role of advertising in product trial, along with marketing spending on launches, rankings of the best new products of the year, line extensions, and more. This comprehensive 19-page Research Insights: Innovation & New Product Forecasts is free to member agencies. (Others interested in purchasing the $50 report may contact us at research@aaaa.org!)
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