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November 9, 2012
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  Top Story 
  • Smartphone users increasingly turn to mobile for health info
    More than half of U.S. smartphone owners have looked up health information on their device, according to a Pew Research Center's Internet and American Life Project survey. About 20% have downloaded a medical application, with the most likely user identified as highly educated women younger than 50 making more than $75,000 a year. GigaOm (11/8) LinkedInFacebookTwitterEmail this Story
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  Developer Economics 
  • Flurry: AppSpot platform is paying off for publishers
    Flurry said it has signed up more than 1,000 application publishers to its AppSpot advertising platform in just three weeks after launching the service. The platform allows publishers to sell "higher-value, targeted campaigns to advertisers, including agencies, direct advertisers and advertising networks," the company said. Average eCPM for the first 500 applications has been $5.80 for interstitial, video and banner ads, according to Flurry. TechCrunch (11/9) LinkedInFacebookTwitterEmail this Story
  Toolbox 
  • Twilio aligns with Parse for scaled voice, messaging integration
    Twilio has partnered with mobile-app platform Parse to bring Twilio's voice and messaging APIs to the Parse world, writes Rip Empson. The Twilio Cloud Module will allow developers to add "voice response, mobile app distribution via SMS, call automation and two-factor authentication by adding one line of JavaScript code," he writes. TechCrunch (11/8) LinkedInFacebookTwitterEmail this Story
  • Developers face long wait lines at Apple's approval window
    Developers report facing longer than usual delays in getting Apple to process their applications, with some fearing the backlog could imperil their holiday products, according to a report. The company has told software writers to expect reviews to take up to three weeks and recommended they meet a Thanksgiving deadline for getting their apps approved by New Year's Day. All Things D (11/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  Industry Spotlight 
  • New app makes ordering room service easier
    Best Western and QikServe have teamed up to create a mobile application to make ordering room service more convenient. The app, which is available on Android and iOS, allows guests to order off of a digital menu and sends the order directly to the hotel's electronic point-of-sale system. Mobile Marketing Magazine (11/7) LinkedInFacebookTwitterEmail this Story
  App Developers Alliance News 
  • Application Developers Alliance launches Mobile Payments working group
    The Application Developers Alliance launched its Mobile Payments working group on Thursday. The group, made up of Alliance members, will shape Alliance programs, policies, and resources related to payments through mobile devices and in-app payment systems. The group will provide core expertise and guidance to the Alliance and its members through commissioned research, white papers, policy recommendations and best practices. LinkedInFacebookTwitterEmail this Story
Learn more about APP ->Alliance Website  |  About the Alliance  |  Join Now  |  The Alliance Network  |  Services

  SmartQuote 
A man who does not read good books has no advantage over the man who can’t read them."
--Mark Twain,
American writer


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