Sign upForwardArchiveAdvertise

How I See It
What does state-of-the-art mobile marketing look like in 2013?
Vibes CEO Jack Philbin
Now that mobile devices have become ubiquitous, marketers need to adapt to a changing sales environment, making the most of the opportunities that mobile affords, says Vibes CEO Jack Philbin. Mobile can be a powerful tool for reaching out to customers, but in 2013, the best mobile campaigns will be cohesive enough to keep customers engaged all the way through the purchase process. "To win next year, retailers and brands must deliver a cohesive marketing program from start to finish to drive brand loyalty. It starts with generating awareness, and continues through engagement, transaction and, ultimately, loyalty," he says.  SmartBrief/SmartBlog on Social Media (12/11)
Share:LinkedInFacebookTwitterEmail this Story
 
Most Popular Stories
These are the stories read and shared most by MMA SmartBrief North America readers in 2012

Knowing mobile best practices is a good start, but knowing and understanding your customers and their wants, needs, and expectations will lead you down a road to success. To learn more, download our free white paper.

Industry Forecast
How will your company's mobile-marketing investment change in 2013?
84%   It will increase
6%   It will decrease
6%   N/A
4%   It will stay the same
Share:LinkedInFacebookTwitterEmail this Story
What is your biggest mobile marketing challenge?
32%   Calculating ROI
19%   Hiring the right talent
17%   Integrating mobile with other marketing efforts
13%   Creating mobile resources such as ads, apps and websites
11%   Finding the right platforms to advertise on
8%   Other
Share:LinkedInFacebookTwitterEmail this Story
What area will your mobile marketing efforts focus on in 2013?
29%   Display ads on mobile websites
23%   SMS marketing
13%   Branded applications
11%   Ads in third-party mobile applications
11%   Augmented reality/QR codes
7%   Other
6%   Mobile search ads
Share:LinkedInFacebookTwitterEmail this Story
Does your mobile marketing take into consideration your marketing on other platforms?
57%   Yes
24%   No
19%   N/A
Share:LinkedInFacebookTwitterEmail this Story
 
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual MMA endorsements. The news reported in Smartbrief does not necessarily reflect the official position of MMA.
MMA Resources
Smartest Quotes
These are the quotes MMA SmartBrief North America readers shared most in 2012
Striving for excellence motivates you; striving for perfection is demoralizing.
-- Harriet Braiker,
American psychologist and writer
Share:LinkedInFacebookTwitterEmail this Story
To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.
-- Edward R. Murrow,
American broadcast journalist
Share:LinkedInFacebookTwitterEmail this Story
Write the bad things that are done to you in sand, but write the good things that happen to you on a piece of marble.
-- Arabic proverb
Share:LinkedInFacebookTwitterEmail this Story
Worry does not empty tomorrow of its sorrow; it empties today of its strength.
-- Corrie ten Boom,
Dutch writer
Share:LinkedInFacebookTwitterEmail this Story
A committee is a group of the unprepared, appointed by the unwilling to do the unnecessary.
-- Fred Allen,
American comedian
Share:LinkedInFacebookTwitterEmail this Story
In times of change, learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists.
-- Eric Hoffer,
American social writer
Share:LinkedInFacebookTwitterEmail this Story
It's not that I'm so smart, it's just that I stay with problems longer.
-- Albert Einstein,
German-born physicist
Share:LinkedInFacebookTwitterEmail this Story
Education is the ability to listen to almost anything without losing your temper or your self-confidence.
-- Robert Frost,
American poet
Share:LinkedInFacebookTwitterEmail this Story
Until you value yourself, you won't value your time. Until you value your time, you won't do anything with it.
-- M. Scott Peck,
American psychiatrist and author
Share:LinkedInFacebookTwitterEmail this Story
Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.
-- George S. Patton,
U.S. Army general
Share:LinkedInFacebookTwitterEmail this Story

Keeping Pace with Mobile
ForeSee's goal is to help create a better mobile world--for the organizations building and maintaining mobile sites and apps and for the people that use them. Our new paper offers 5 tips for a better mobile experience. Download now.

Subscriber Tools
Signup  Send Feedback  E-Mail this Brief 
Print friendly format | Web version | Search | Archive | Privacy policy
 
Advertise
Associate Publisher:  Dena Malouf  (202) 407-7837
Jobs Board:  Jackie Basso (202) 407-7871
 
 
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
© 1999-2012 SmartBrief, Inc.®  Legal Information