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How I See It
What does state-of-the-art mobile marketing look like in 2013?
Vibes CEO Jack Philbin
Now that mobile devices have become ubiquitous, marketers need to adapt to a changing sales environment, making the most of the opportunities that mobile affords, says Vibes CEO Jack Philbin. Mobile can be a powerful tool for reaching out to customers, but in 2013, the best mobile campaigns will be cohesive enough to keep customers engaged all the way through the purchase process. "To win next year, retailers and brands must deliver a cohesive marketing program from start to finish to drive brand loyalty. It starts with generating awareness, and continues through engagement, transaction and, ultimately, loyalty," he says.  SmartBrief/SmartBlog on Social Media (12/11)
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Most Popular Stories
These are the stories read and shared most by MMA SmartBrief North America readers in 2012

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Industry Forecast
How will your company's mobile-marketing investment change in 2013?
84%   It will increase
6%   It will decrease
6%   N/A
4%   It will stay the same
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What is your biggest mobile marketing challenge?
32%   Calculating ROI
19%   Hiring the right talent
17%   Integrating mobile with other marketing efforts
13%   Creating mobile resources such as ads, apps and websites
11%   Finding the right platforms to advertise on
8%   Other
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What area will your mobile marketing efforts focus on in 2013?
29%   Display ads on mobile websites
23%   SMS marketing
13%   Branded applications
11%   Ads in third-party mobile applications
11%   Augmented reality/QR codes
7%   Other
6%   Mobile search ads
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Does your mobile marketing take into consideration your marketing on other platforms?
57%   Yes
24%   No
19%   N/A
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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual MMA endorsements. The news reported in Smartbrief does not necessarily reflect the official position of MMA.
MMA Resources
Smartest Quotes
These are the quotes MMA SmartBrief North America readers shared most in 2012
Striving for excellence motivates you; striving for perfection is demoralizing.
-- Harriet Braiker,
American psychologist and writer
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To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.
-- Edward R. Murrow,
American broadcast journalist
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Write the bad things that are done to you in sand, but write the good things that happen to you on a piece of marble.
-- Arabic proverb
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Worry does not empty tomorrow of its sorrow; it empties today of its strength.
-- Corrie ten Boom,
Dutch writer
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A committee is a group of the unprepared, appointed by the unwilling to do the unnecessary.
-- Fred Allen,
American comedian
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In times of change, learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists.
-- Eric Hoffer,
American social writer
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It's not that I'm so smart, it's just that I stay with problems longer.
-- Albert Einstein,
German-born physicist
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Education is the ability to listen to almost anything without losing your temper or your self-confidence.
-- Robert Frost,
American poet
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Until you value yourself, you won't value your time. Until you value your time, you won't do anything with it.
-- M. Scott Peck,
American psychiatrist and author
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Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.
-- George S. Patton,
U.S. Army general
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Keeping Pace with Mobile
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