What does state-of-the-art mobile marketing look like in 2013?
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Vibes CEO Jack Philbin
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Now that mobile devices have become ubiquitous, marketers need to adapt to a changing sales environment, making the most of the opportunities that mobile affords, says Vibes CEO Jack Philbin. Mobile can be a powerful tool for reaching out to customers, but in 2013, the best mobile campaigns will be cohesive enough to keep customers engaged all the way through the purchase process. "To win next year, retailers and brands must deliver a cohesive marketing program from start to finish to drive brand loyalty. It starts with generating awareness, and continues through engagement, transaction and, ultimately, loyalty," he says. SmartBrief/SmartBlog on Social Media
(12/11)
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These are the stories read and shared most by MMA SmartBrief North America readers in 2012
How will your company's mobile-marketing investment change in 2013?
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84% |
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It will increase |
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6% |
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It will decrease |
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6% |
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N/A |
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4% |
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It will stay the same |
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What is your biggest mobile marketing challenge?
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32% |
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Calculating ROI |
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19% |
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Hiring the right talent |
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17% |
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Integrating mobile with other marketing efforts |
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13% |
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Creating mobile resources such as ads, apps and websites |
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11% |
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Finding the right platforms to advertise on |
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8% |
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Other |
Share:
What area will your mobile marketing efforts focus on in 2013?
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29% |
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Display ads on mobile websites |
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23% |
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SMS marketing |
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13% |
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Branded applications |
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11% |
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Ads in third-party mobile applications |
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11% |
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Augmented reality/QR codes |
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7% |
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Other |
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6% |
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Mobile search ads |
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Does your mobile marketing take into consideration your marketing on other platforms?
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Product announcements appearing in SmartBrief are paid advertisements
and do not reflect actual MMA endorsements. The news reported in Smartbrief
does not necessarily reflect the official position of MMA.
These are the quotes MMA SmartBrief North America readers shared most in 2012
Striving for excellence motivates you; striving for perfection is demoralizing.
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To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.
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Write the bad things that are done to you in sand, but write the good things that happen to you on a piece of marble.
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Worry does not empty tomorrow of its sorrow; it empties today of its strength.
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A committee is a group of the unprepared, appointed by the unwilling to do the unnecessary.
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In times of change, learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists.
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It's not that I'm so smart, it's just that I stay with problems longer.
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Education is the ability to listen to almost anything without losing your temper or your self-confidence.
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Until you value yourself, you won't value your time. Until you value your time, you won't do anything with it.
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Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.
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 | Keeping Pace with Mobile
ForeSee's goal is to help create a better mobile world--for the organizations building and maintaining mobile sites and apps and for the people that use them. Our new paper offers 5 tips for a better mobile experience. Download now. |
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Recent MMA SmartBrief North America Issues:
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Tuesday, December 11, 2012
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Monday, December 10, 2012
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Friday, December 07, 2012
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Thursday, December 06, 2012
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Wednesday, December 05, 2012
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