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November 13, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • San Francisco nonprofit tackles one issue at a time
    One project at a time tapping an ad hoc assemblage of journalists, interns and volunteers is the formula for the low-budget nonprofit San Francisco Public Press. “We made a strategic decision that what we specialize in is depth, explanation, accountability reporting, and to the extent that we can get a real scoop, investigative,” said founder Michael Stoll. (11/12) LinkedInFacebookTwitterEmail this Story
  • Advertisers, publishers respond to deals bundled with ads
    In a growing but increasingly challenged deals space, Mobile Spinach has found an answer by bundling local deals with ads. A test of such bundling with two different media publishers generated conversion rates of 18% and 19%. "Bundling ads with offers allows publishers to differentiate themselves and [makes] digital marketing easier for merchants by delivering a proven solution rather than a dizzying à la carte menu of choices," concludes John Vitti, co-founder of Mobile Spinach. Street Fight (11/12) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • What will brands and consumers talk about in 2013?
    The Olympics and the U.S. election gave brands a plethora of easy conversation-starters to kindle conversations with their customers, writes Marcus Fischer. It will be harder to keep conversations flowing in 2013, so brands will need to work to ensure their social media presences don't stagnate. "In the absence of a shared agenda, brands are going to have to create their own conversations," Fischer writes. Advertising Age (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  • Consumers are still skeptical about digital advertising
    Most marketers now believe digital advertising to be more effective than TV ads -- but consumers apparently didn't get the memo. A recent survey found that two-thirds of consumers felt TV ads were more effective, and about the same proportion said they would prefer to receive ads in either print or broadcast formats rather than online. eMarketer (11/13) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Other News
  Case Studies 
  • What's holding back journalists from changes needed in digital age?
    Just as the business model for journalism has changed radically with the advent of digital publishing, so has the role of professional journalists, who now must now compete to add value to their reporting, above and beyond what is readily available from other outlets, rather than following established formulas. The question is whether the factors holding reporters back lie with individual journalists or the companies they work for, says media economist Robert Picard. GigaOm (11/12) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: Best practices for new digital businesses
    Business model transformation requires new digital capabilities, new sales channels and new products. At API's Transformative Business Models workshop, you'll learn the best practices of industry leaders who are creating new digital revenue streams through sales strategies, paid content models and e-commerce. Join innovation expert Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, on Jan. 24-25 in Arlington, Va., for a repeat of the sold-out October workshop presented with The Poynter Institute. LinkedInFacebookTwitterEmail this Story
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For the happiest life, rigorously plan your days, leave your nights open to chance."
--Mignon McLaughlin,
American author and journalist

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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