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February 4, 2013
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Latest news on mobile apps

  Industry Highlights 
  • TV Guide credits app relaunch for recent success
    TV Guide says the use of smartphone and tablet TV Guide Digital applications is leading to record-breaking usage, with 8.5 million installs and an active-user base of 2.5 million. The publisher relaunched its iOS app in August and has seen double the users for such features as Watchlist. "We know that people are using our apps to discover and they're watching videos via our apps," TV Guide Digital CEO Christy Tanner says. Mobile Marketer (2/4) LinkedInFacebookTwitterEmail this Story
Building Audience-First Marketing Strategies
Competition for consumers' attention is fierce. In this eBook, you'll learn how data can help you create an audience-first marketing strategy that engages your customers on the right platform, with the right message, at the right time. Download the ebook now!

  Marketing & Monetization 
  • Flurry rolls out tools for crash reporting, user acquisition
    Flurry is adding mobile-app user-acquisition and crash-reporting analytics to its software development kit, which is used by 95,000 developers. The user-acquisition tool will shed light on how much developers are "spending for users on different cost-per-click and cost-per-install advertising campaigns and e-mail marketing campaigns," writes Kim-Mai Cutler of TechCrunch. And crash-reporting was the top request of developers polled by Flurry in 2012, GigaOm reports. TechCrunch (2/1) , GigaOm (2/1) LinkedInFacebookTwitterEmail this Story
  • Analysis: App Store, Google Play see uptick in global game revenue
    Revenue from game applications sold at the App Store and Google Play is on the rise in many markets around the world, according to the App Annie analytics firm. While the iOS App Store is dominant in many markets, game customers in South Korea rely almost entirely on Google Play to buy their apps. "What was very telling was that December was the biggest increase we have ever seen for iOS, driven by device sales and promotions," said App Annie's Oliver Lo. VentureBeat (2/1) LinkedInFacebookTwitterEmail this Story
  • Arcade gaming on Android platform leads ad impressions
    Android devices accounted for 64% of all gaming ad impressions counted in Millennial Media's Mobile Mix report. Gaming topped all other categories in the report, with arcade-style games proving to be the most popular format, totaling 30% of ad impressions. Despite the rise of table computers, the report says almost 3 in 4 ad impressions were generated by smartphones. VentureBeat (2/1) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Wireless Ecosystem 
  • "Star Trek" ad highlights new App Store domain feature
    A Super Bowl ad for "Star Trek: Into Darkness" displayed a vanity domain for the movie's iOS app: The placement amounted to a "stealth Super Bowl" product rollout for Apple: the short-link feature only recently became available, writes Josh Lowensohn. CNET (2/3) LinkedInFacebookTwitterEmail this Story
  • Marketers embrace ooVoo's videoconferencing on BB10
    BlackBerry 10 will come with the ooVoo video-messaging app, the platform's answer to FaceTime, writes John McDermott. The app allows BlackBerry users to connect with colleagues and others on iOS or Android platforms as well as via Facebook, and it sports a conferencing feature supporting video chat in four streams, while up to 11 users can watch a video simultaneously. Broadcast networks, online poker sites and brands such as L'Oreal are already poised to take advantage of the videoconferencing advance. Advertising Age (tiered subscription model) (2/1) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Marketers Needs 
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Developer Corner 
  • Hackathon in New Orleans looked to solve Super Bowl-sized problems
    Volnado founder Travis Laurendin helped New Orleans host a Super Bowl application hackathon before the big game, hoping to help ease such difficulties as parking and restaurant reservations. "This was the first time anyone held a hackathon to solve the problems specifically for a sporting event," writes Lydia Dishman, though some local officials insisted on getting "hack" out of the title, inspiring the name Codemkrs Super Challenge. Fast Company online (2/1) LinkedInFacebookTwitterEmail this Story
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

  Public Policy 
  • FTC offers new privacy guidelines for mobile industry
    The mobile industry should improve privacy protection and allow device users to opt out of ad-network tracking, the Federal Trade Commission argues in a new set of nonbinding recommendations. Outgoing FTC chief Jon Leibowitz called the mobile sector "a sort of Wild West" and called for industry players to act to tackle its "unique privacy challenges." Separately, the social networking application Path has agreed to settle with the FTC for $800,000 over charges that it collected children's personal information. The Wall Street Journal (2/2) , Adweek (2/1) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  MMA News 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
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