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February 4, 2013
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Latest news on mobile apps

  Industry Highlights 
  • TV Guide credits app relaunch for recent success
    TV Guide says the use of smartphone and tablet TV Guide Digital applications is leading to record-breaking usage, with 8.5 million installs and an active-user base of 2.5 million. The publisher relaunched its iOS app in August and has seen double the users for such features as Watchlist. "We know that people are using our apps to discover and they're watching videos via our apps," TV Guide Digital CEO Christy Tanner says. Mobile Marketer (2/4) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Flurry rolls out tools for crash reporting, user acquisition
    Flurry is adding mobile-app user-acquisition and crash-reporting analytics to its software development kit, which is used by 95,000 developers. The user-acquisition tool will shed light on how much developers are "spending for users on different cost-per-click and cost-per-install advertising campaigns and e-mail marketing campaigns," writes Kim-Mai Cutler of TechCrunch. And crash-reporting was the top request of developers polled by Flurry in 2012, GigaOm reports. TechCrunch (2/1) , GigaOm (2/1) LinkedInFacebookTwitterEmail this Story
  • Analysis: App Store, Google Play see uptick in global game revenue
    Revenue from game applications sold at the App Store and Google Play is on the rise in many markets around the world, according to the App Annie analytics firm. While the iOS App Store is dominant in many markets, game customers in South Korea rely almost entirely on Google Play to buy their apps. "What was very telling was that December was the biggest increase we have ever seen for iOS, driven by device sales and promotions," said App Annie's Oliver Lo. VentureBeat (2/1) LinkedInFacebookTwitterEmail this Story
  • Arcade gaming on Android platform leads ad impressions
    Android devices accounted for 64% of all gaming ad impressions counted in Millennial Media's Mobile Mix report. Gaming topped all other categories in the report, with arcade-style games proving to be the most popular format, totaling 30% of ad impressions. Despite the rise of table computers, the report says almost 3 in 4 ad impressions were generated by smartphones. VentureBeat (2/1) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • "Star Trek" ad highlights new App Store domain feature
    A Super Bowl ad for "Star Trek: Into Darkness" displayed a vanity domain for the movie's iOS app: AppStore.com/StarTrekApp. The placement amounted to a "stealth Super Bowl" product rollout for Apple: the short-link feature only recently became available, writes Josh Lowensohn. CNET (2/3) LinkedInFacebookTwitterEmail this Story
  • Marketers embrace ooVoo's videoconferencing on BB10
    BlackBerry 10 will come with the ooVoo video-messaging app, the platform's answer to FaceTime, writes John McDermott. The app allows BlackBerry users to connect with colleagues and others on iOS or Android platforms as well as via Facebook, and it sports a conferencing feature supporting video chat in four streams, while up to 11 users can watch a video simultaneously. Broadcast networks, online poker sites and brands such as L'Oreal are already poised to take advantage of the videoconferencing advance. Advertising Age (tiered subscription model) (2/1) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  Developer Corner 
  • Hackathon in New Orleans looked to solve Super Bowl-sized problems
    Volnado founder Travis Laurendin helped New Orleans host a Super Bowl application hackathon before the big game, hoping to help ease such difficulties as parking and restaurant reservations. "This was the first time anyone held a hackathon to solve the problems specifically for a sporting event," writes Lydia Dishman, though some local officials insisted on getting "hack" out of the title, inspiring the name Codemkrs Super Challenge. Fast Company online (2/1) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • FTC offers new privacy guidelines for mobile industry
    The mobile industry should improve privacy protection and allow device users to opt out of ad-network tracking, the Federal Trade Commission argues in a new set of nonbinding recommendations. Outgoing FTC chief Jon Leibowitz called the mobile sector "a sort of Wild West" and called for industry players to act to tackle its "unique privacy challenges." Separately, the social networking application Path has agreed to settle with the FTC for $800,000 over charges that it collected children's personal information. The Wall Street Journal (2/2) , Adweek (2/1) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
To attain knowledge, add things every day. To attain wisdom, subtract things every day."
--Laozi,
Chinese philosopher


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