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December 17, 2012News for marketing professionals

  Breaking News 
  • Energy-drink marketers react to safety concerns
    Marketers of energy drinks are preparing to defend themselves against potential restrictive regulations and negative brand perception amid investigations into the safety of their products and alleged links to nearly 20 deaths. Energy-shot leader 5-Hour Energy has boosted ad spending and has included discussions of safety in online videos, while energy-drink maker Monster has pulled back on ads. "It's been a high-growth, high-profit category, and I think the threat of potential new regulations certainly creates a question mark," said Beverage Digest's John Sicher. Advertising Age (tiered subscription model) (12/17) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Wal-Mart experiments with prepaid Facebook ad blitz
    On Black Friday and the ensuing weekend, Wal-Mart ran Facebook's biggest-ever mobile advertising blitz -- a preorder of 50 million ads -- in order to edge out other retailers on the social network. The campaign generated plenty of consumer engagement, officials say, and Facebook is working with other big brands such as Samsung to create similar tailored ad campaigns. The Wall Street Journal (12/16) LinkedInFacebookTwitterEmail this Story
  • Best Buy, others give Twitter a prominent role in holiday sales
    Brands such as Best Buy, Warby Parker and RadioShack have elevated the role of Twitter in holiday marketing from a bit player to a star. Best Buy is hosting Twitter parties, where like-minded consumers discuss gift ideas, and the company has upped its Twitter spend by half compared with last year. Warby Parker sees Twitter advertising as insurance that the brand is not excluded from conversations, and RadioShack discovered that riddles about product offers on Cyber Monday drove tweeting about the brand up 1,200%. The Wall Street Journal (12/16) LinkedInFacebookTwitterEmail this Story
  • Windows 8 ads bleed into magazines' table of contents design
    The adoption of Windows 8 ads' color scheme and design in some magazines' table of contents pages is raising eyebrows about editorial integrity. "There is a fine line between editorial innovation and ceding control to advertisers," says Esquire Editor-in-Chief David Granger, on the table of contents theme in magazines such as Fitness, Family Circle, and Better Homes and Gardens. A Meredith rep defended the practice, arguing that the page designs "demonstrate our brands' multiplatform reach and multichannel delivery, [and] they did not influence or change the editorial content delivered to our consumers." Advertising Age (tiered subscription model) (12/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Tablets earn a split decision when it comes to shopping
    Consumers love tablet computers for product search and research but not so much for the final purchase, according to an OpinionLab survey. The survey discovered a 40% difference between tablets' popularity for search versus purchasing. "Aside from tablets, smartphones ranked lowest in customer satisfaction with an overall Site Opinion rating of 3.19," writes Laurie Sullivan. MediaPost Communications/Online Media Daily (12/16) LinkedInFacebookTwitterEmail this Story
  • Rewards, offers embedded in app ads increase engagement
    Consumers want in-app rewards for viewing an ad, according to analysts responding to several recent surveys. "Consumers are telling us that standard banner-based advertising on mobile isn't what they want, but that ad sponsored in-app rewards, or incentivized ads, are a more logical and effective way to connect with them," says Tapjoy's Patrick Seybold. A Kiip survey showed that offers led to higher engagement rates for brands such as Pepsi, which included coupons in ads. Mobile Marketer (12/14) LinkedInFacebookTwitterEmail this Story
  • Lenovo teams with Funny or Die on fantasy football contest
    Lenovo is leveraging its NFL sponsorship by hosting a Lenovo Fantasy Coach Season Pass Contest in which fantasy football players can win trips to real football events. The technology brand is partnering with on a humorous campaign in which pros are confronted by fantasy coaches regarding their performances. The winner of the contest -- which calls for players to write a short essay on their fantasy-coaching ability -- will be able to attend the 2013 NFL Draft, scouting combine, training camps, select home games, and the 2014 Pro Bowl and Super Bowl. MediaPost Communications/Marketing Daily (12/15) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Multicultural Marketing 
  • U.S. marketers to participate in annual ad festival in Rio
    The annual Wave Festival ad event in Rio de Janeiro will open up to U.S. and Puerto Rican agency work this April for the first time. Alma President Luis Miguel Messianu is among the American category judges this year. Other creatives see the festival as a new chance to show off American work for Hispanic audiences. "As the Wave grows, we want to include and welcome the U.S. Hispanic market in recognition of the enormous importance of Latinos in America, and the growth of the best creative agencies targeting that multicultural market," says Jose Carlos Salles Neto, chief executive of Grupo Meio & Mensagem. Advertising Age (tiered subscription model) (12/14) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • Mosaic Career Fairs 2013
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate, however this career fair is open to all that would like to attend.

    Mosaic Career Fairs are free for AAF College Chapter members. Information for the 2013 Mosaic Career Fairs is available now.

    Wednesday, Feb. 6, 2013
    The Roosevelt Hotel
    New York

    Leo Burnett
    Thursday, Feb. 21, 2013
    DePaul University at Lincoln Park -- Student Center
    LinkedInFacebookTwitterEmail this Story
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Creativity often consists of merely turning up what is already there."
--Bernice Fitz-Gibbon, member, Advertising Hall of Fame

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