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November 2, 2012
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News for mobile marketing professionals

  Top Story 
  Consumer Engagement 
  • Skittles, 7-Eleven team for in-store mobile-game rewards
    Mobile users playing the popular mobile game Unblock Me can win rewards from Wrigley's Skittles that can be redeemed as a discount for Skittles at 7-Eleven stores or given as a gift to friends. "The beauty of this if that you have been playing this because you wanted to, not just to get a reward from Skittles," said Brian Wong, co-founder of Kiip, which worked with Skittles and 7-Eleven on the campaign. Mobile Marketer (11/2) LinkedInFacebookTwitterEmail this Story
  • Kohl's bets on mobile for in-store holiday shopping
    Kohl's is leveraging mobile in several ways this holiday season, by offering free in-store WiFi and a complete mobile shopping experience and by encouraging Foursquare check-ins with the offer of additional savings. In preparation for the effort, Kohl's upgraded its application for better functionality, including an integrated shopping cart. (11/2) LinkedInFacebookTwitterEmail this Story
  • Lexus targets mobile users on weather site as storm strikes
    Toyota's mobile banner ad for its Lexus LS F Sport targeted New Yorkers on Accuweather's mobile site, just as Hurricane Sandy moved into the region this week. A tap on the ad on the popular site for weather advice takes users to a page where they can view successive images of the LS and find more information. Luxury Daily (11/2) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  Industry By the Numbers 
  • Sandy takes a toll on digital marketing
    Susperstorm Sandy caused fluctuations in some mobile and digital markets, which could affect the bottom lines of some major players in the online marketing space, agencies say. The paid-search market was especially hard hit, said IgnitionOne President Roger Barnette. "When the storm was at its worst on Tuesday, compared with the prior week, we saw impressions down 30%, clicks down 15% and spend down 10%; these numbers are for the entire U.S. market," he said. MediaPost Communications/Online Media Daily (11/1) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Google Wallet extends appeal with e-commerce payments for mobile
    In the struggle to seize ground in the slowly developing mobile-wallet field, Google is expanding the functionality of its offering by adding easy, three-tap checkouts for e-commerce sites that provide Google Wallet as an option. The feature is designed to make Google Wallet a more attractive choice for consumers. But it should also help online retailers consummate m-commerce sales, 97% of which are abandoned on smartphones due to the difficulty of filling out payment information on a tiny screen. TechCrunch (11/1) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Smarter Smartphone Marketing: How Push Messaging Fits in a Cross-Channel Campaign (Nov. 6)
    You've already invested time and resources in a mobile app. But smartphone users have dozens of apps competing for attention on every handset. How can you drive engagement, conversions and purchases within your mobile app using a cross-channel approach? Learn from interactive marketing leaders at ExactTarget and Urban Airship along with the Mobile Marketing Association on how you can integrate the latest strategies and best practices to integrate push messaging with cross-channel consumer data to drive phenomenal business results for your app. Key takeaways: Learn how to drive app engagement in your app by combining push messaging strategies and best practices alongside other marketing channels; Optimize how you gain insight into how users are navigating in your app -- and how to increase it using cross-channel marketing; How you can build cross-channel campaigns that coordinate other cross-channel marketing efforts across e-mail, SMS, Facebook, Twitter and other channels; See a live demo of ExactTarget MobilePush powered by Urban Airship. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • ePrize Elevates to MMA North America Premier Member
    The MMA announced that ePrize, a digital engagement company, has elevated their MMA membership status to North America Premier Member, the highest level of regional membership available. ePrize is the leader in digital and mobile engagement, strengthening the brand/consumer relationship along the path to purchase. The company's multi-channel engagement solutions enable iconic brands like The Coca-Cola Company, Microsoft, The Gap, Procter & Gamble, and hundreds of others, to seamlessly advance consumer dialogue across channels all the way to point of sale. Last year, more than 50 per cent of Fortune 500 brands and agencies relied on ePrize's creative strategy and cloud-based engagement platform. "We are seeing explosive growth in rich mobile experiences within CRM and loyalty solutions," said Matt Wise, ePrize CEO. "Similar to the Facebook revolution, brands are recognizing that consumers are spending more time on their mobile devices, and need to find ways to keep themselves front and center with target audiences. Our Premier Membership with the MMA will help us to continue to bring innovations to this market within the multi-channel ecosystem." As a Premier Member, ePrize will be a key stakeholder in driving mobile standards across the industry, including key research and educational events. Read more. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources  |  Industry Directory

Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Web Developer, Senior - SharePoint, SQL, IIS, C# and .NET ProgrammingAirlines for AmericaWashigton, DC
Inside Sales, Account ExecutiveConfidentialSan Francisco, CA
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
Click here to view more job listings.

Thinking is the enemy of creativity. It's self-conscious, and anything self-conscious is lousy. You can't try to do things. You simply must do things."
--Ray Bradbury,
American writer

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