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29 January 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Mediabrands Indonesia teams with Lukup Media for mobile ad service
    India's Lukup Media and Mediabrand Indonesia are teaming up for a cross-platform interactive ad service designed to reach the most connected consumers and those who can be effective brand advocates. "We discovered that TV, social media and mobile are working in combination to empower a new group of consumers. We have called this new group the 'top 10%.' This new group are having a profound influence on brand choice across categories and we can target such influencers using this platform," said Ram Subramaniam, CEO of Mediabrands Indonesia, a media arm of Interpublic Group. Digital Market Asia (23 Jan.) LinkedInFacebookTwitterEmail this Story
  • One2free brings gaming to Facebook posts
    Gaming fans can play games on the go directly through Facebook posts via one2free's Game Box service. To introduce the service, one2free and TBWA\DAN Hong Kong have created several games as demonstration pieces for how they are "reinventing the concept of gaming on Facebook," said Joehan Martinus, director of mass marketing of one2free. (Singapore) (25 Jan.) LinkedInFacebookTwitterEmail this Story
  Integrated Marketing 
  • Ezetap Mobile Solutions card reader approved in India
    A compact credit card reader from Bangalore-based Ezetap Mobile Solutions has received approval in India. The device, which also accepts signatures, works with an Android smartphone to mimic the functions of a point-of-sale terminal -- but it also "can be customized to specific business needs and also be integrated with the business' back-end system, thereby making the process very efficient," said Muge Yuzuak, country head for cards and personal loans at Citibank India, which is using the reader. The Economic Times (India) (22 Jan.) LinkedInFacebookTwitterEmail this Story
  Research & Metrics 
  • China online ad market grows rapidly; mobile market remains nascent
    The online ad market continues to grow strongly in China, but the rate of gain slowed last year, in part because the mobile market is still in an early phase, according to Chinese research firm iResearch. The market expanded 46.8% to U.S. $12 billion in 2012, compared with a 57.6% year-on-year increase recorded for 2011. ZDNet (Asia) (25 Jan.) LinkedInFacebookTwitterEmail this Story
  • Consumers in China, Singapore, Brazil show voracious mobile appetite
    Digital devices, particularly smartphones and tablets, are either being adopted or are on the shopping list of a huge proportion of urban consumers in China, Singapore and Brazil, according to the KPMG International 2013 Digital Debate. "Consumers in China, Brazil and Singapore across all age groups are accessing and using media at an astonishing pace. They are quick to acquire hand-held mobile devices and are incredibly receptive to all forms of information, news and entertainment from TV, Internet, newspapers, magazines and radio," said Gary Matuszak, KPMG's global chair, technology, media and telecommunications. SMB World Asia (22 Jan.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
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