| News for the non-alcoholic refreshment beverage industry |  |
| Industry News |  |  |
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- CCE chief expects carbonated drinks to sparkle in 2013
John Brock, CEO of Coca-Cola Enterprises, told analysts he expects sparkling beverages to return to growth this year. "We remain convinced the sparkling category is and will be a growth category for the future," he said. "Clearly there are macroeconomic issues, but it doesn't matter. We are in a great category and we think it'll return to growth in 2013 and beyond." Just-Food.com (subscription required)
(2/7)     
- Expert: Color matters in drink perceptions
Flavorman technical director Kate Ratliff said color plays an important role in consumer perception of beverages. She said drinks with colors that don't match the flavor perceptions can struggle to gain acceptance. BevNet.com
(2/7)
- Edible packaging and fermented food are among culinary trends
The Hartman Group has outlined several food and drink trends, including ethical food production, fresh juice and food treated with high-pressure processing, edible packaging, premium private-label products and snacks that are more flavorful and nutritious. The research group says consumers are also embracing protein and turning away from sugar. FoodNavigator
(2/6)
- PwC report debunks digital-shopping myths
A PricewaterhouseCoopers report examines the changing relationship between online and bricks-and-mortar shopping and debunks 10 myths, including the idea that stores are becoming showrooms and that low prices are the most important thing to shoppers. "Companies need a strategy that will create value by connecting with consumers and engaging with them directly online, while providing a meaningful, seamless shopping experience across all channels," said Lisa Feigen Dugal, U.S. retail and consumer sector advisory leader at PwC. Progressive Grocer
(2/7)
| Marketing Report | | |
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- Study highlights power of packaging
A study by MeadWestvaco found that packaging "is one of the most powerful tools in the marketing communications mix," said Brian Richard, director of consumer and customer insights. The study found room for improvement, with less than 20% of consumers saying they are "very satisfied" with packaging. Packaging that is hard to open or doesn't protect the product is part of their concerns. Drug Store News
(2/7)
| ABA News | | |
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ABA announces new member
ABA would like to welcome new member Monster Energy Co. of Corona, Calif. Please join us in welcoming them.
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The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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