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February 8, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • CCE chief expects carbonated drinks to sparkle in 2013
    John Brock, CEO of Coca-Cola Enterprises, told analysts he expects sparkling beverages to return to growth this year. "We remain convinced the sparkling category is and will be a growth category for the future," he said. "Clearly there are macroeconomic issues, but it doesn't matter. We are in a great category and we think it'll return to growth in 2013 and beyond." Just-Food.com (subscription required) (2/7) LinkedInFacebookTwitterEmail this Story
  • Expert: Color matters in drink perceptions
    Flavorman technical director Kate Ratliff said color plays an important role in consumer perception of beverages. She said drinks with colors that don't match the flavor perceptions can struggle to gain acceptance. BevNet.com (2/7) LinkedInFacebookTwitterEmail this Story
  • Edible packaging and fermented food are among culinary trends
    The Hartman Group has outlined several food and drink trends, including ethical food production, fresh juice and food treated with high-pressure processing, edible packaging, premium private-label products and snacks that are more flavorful and nutritious. The research group says consumers are also embracing protein and turning away from sugar. FoodNavigator (2/6) LinkedInFacebookTwitterEmail this Story
  • PwC report debunks digital-shopping myths
    A PricewaterhouseCoopers report examines the changing relationship between online and bricks-and-mortar shopping and debunks 10 myths, including the idea that stores are becoming showrooms and that low prices are the most important thing to shoppers. "Companies need a strategy that will create value by connecting with consumers and engaging with them directly online, while providing a meaningful, seamless shopping experience across all channels," said Lisa Feigen Dugal, U.S. retail and consumer sector advisory leader at PwC. Progressive Grocer (2/7) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • PepsiCo launches U.K. Trop50 campaign
    PepsiCo has begun a campaign aimed at making Trop50 the top low-calorie juice brand in the U.K. Duncan McKay, marketing manager for the U.K. and Ireland, said the brand expects to replicate its "runaway success in the U.S.," as "there is a definite need in the U.K. for a low-calorie juice drink." MarketingWeek.co.uk (U.K) (free content) (2/7) LinkedInFacebookTwitterEmail this Story
  • Study highlights power of packaging
    A study by MeadWestvaco found that packaging "is one of the most powerful tools in the marketing communications mix," said Brian Richard, director of consumer and customer insights. The study found room for improvement, with less than 20% of consumers saying they are "very satisfied" with packaging. Packaging that is hard to open or doesn't protect the product is part of their concerns. Drug Store News (2/7) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new member
    ABA would like to welcome new member Monster Energy Co. of Corona, Calif. Please join us in welcoming them. LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
If you want to make enemies, try to change something."
--Woodrow Wilson,
28th U.S. president


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