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June 21, 2012
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News for business-to-business marketing professionals  |

  Top Story 
  • Marketers double budgets for newly socialized events
    Marketers plan to increase their budgets on events this year, but they expect a return on investment, according to an Event Marketing Institute study. HGTV is even re-allocating traditional media budgets to fund a series of events pushing their product line. Promo's Patricia Odell shares tips on how to use social media to promote events before and during the show. Chief Marketer (6/19) LinkedInFacebookTwitterEmail this Story
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  Eye on Marketing 
  • Harness Big Data and ride it to the bank
    The advent of Big Data takes marketers beyond click-thru stats, bounce rates and page views to a world of actionable intelligence, Dave Scott writes. Even though chief marketing officers feel overwhelmed by Big Data, even understanding its import, marketing companies that employ advanced analytics tools can harness information and put it to practical use. MediaPost Communications/Marketing Daily (6/20) LinkedInFacebookTwitterEmail this Story
  • Marketing platforms paint a client's credit picture
    Pardot, Neolane and Aprimo are among the marketing platforms that make it simple and cost-effective to pre-screen clients for credit-worthiness, writes Marc Stares. Marketers should step up to the plate and take on that responsibility, saving the company money on wasted lead generation and pleasing the C-suite at the same time, Stares suggests. B2B Marketing (6/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • Segment LinkedIn lists for targeted status updates
    Companies that have grown their LinkedIn followers list sufficiently can segment those lists and target the right people through status updates, writes Jeffrey L. Cohen. Consider a target's size, seniority, function, location and industry to send relevant updates to specific verticals and decision-makers. (6/20) LinkedInFacebookTwitterEmail this Story
  • How to use Pinterest for B2B marketing
    Many business-to-business companies have yet to figure out how best to use Pinterest, Mitt Ray writes. These companies can find success by posting infographics and focusing on customer engagement. "Selling your products directly should only be your secondary focus," he writes. (6/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Why CEOs should lead like Sith lords
    Bosses should act like Darth Vader to run their teams effectively, says executive coach Leila Bulling Towne. You don't need to blow up planets or throttle your underlings, but it's worth projecting power and authority while remaining somewhat aloof from your workers. "Sharing deep personal secrets, throwing back cocktails every Friday, heading to Las Vegas for the weekend together -- Darth Vader doesn't do these things," Towne notes. CBS MoneyWatch (6/19) LinkedInFacebookTwitterEmail this Story
  • Could your company cope without managers?
    Ciplex founder Ilya Pozin recently got rid of his company's hierarchical leadership structure, sacked a bunch of managers and asked his workers to form themselves into small, self-directed teams. That gives workers more flexibility and responsibility, which in turn motivates them to work smarter and harder. "There's no need for bosses or management to nag and tell people what to do. And productivity and motivation are through the roof," he writes. Inc. online (6/18) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Comprehensive salary survey: B2B marketers
    The BMA has rolled out a new salary survey. Its purpose is to provide an industry snapshot about B2B marketers' salaries and the state of the workplace in the B2B marketing industry. The questions focus on compensation, job satisfaction and job security. The survey, which will be completed sometime this summer, will be available at no charge to BMA members and survey participants. Non-members and non-participants would pay $250 for the report. Read more. LinkedInFacebookTwitterEmail this Story
  • BMA Kansas City -- Event -- Spotlight on three Fountain Award winning campaigns
    This lunch and learn event will be held Wed., June 27, at 11:30 a.m. It is a great chance to network and socialize with local marketers in a laid back and relaxed atmosphere. The Kansas City chapter is bringing back some of the 2011 Fountain Awards' biggest winning agencies in BKV, ER Marketing, and McCormick Company, to showcase and spotlight their winning b2b entries. Read more. LinkedInFacebookTwitterEmail this Story
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To acquire knowledge, one must study; but to acquire wisdom, one must observe."
--Marilyn vos Savant,
American columnist

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