Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/ecaaCfbwoceVlmxBopHc

December 10, 2012
CONNECT WITH SMARTBRIEFFacebookTwitter
 
Share|Sign up|Archive|Advertise
Problem. Solved. 
 
10 Ways to Market Your Small Business on a Budget
Small businesses have never had greater access to cost-effective marketing tools. Email marketing, for example, provides an average return of $38 for every $1 spent. But with so many options available, where should you start? Use these 10 ideas as inspiration.
ADVERTISEMENT
Marketing 
 
  • 4 traits shared by the best online retailers
    The best online retailers generally offer fast shipping, handle returns quickly and make it easy for their customers to talk to a human being when necessary, according to a company called StellaService. "Any company is capable of 'elite' customer service," Michael Hess of Skooba Design writes. "It's not about size, or systems or money -- it's about a molecular-level desire and -- above all else -- genuine, tireless effort to make people happy." CBS MoneyWatch (12/7) LinkedInFacebookTwitterGoogle+Email this Story
  • How to foster customer loyalty during the holidays
    Small businesses can use holidays and other busy times to create a loyal customer base. According to Connie Certusi of Sage North America, companies can accomplish this mission by using social media, offering top-notch service and providing incentives for customers to come back. BusinessNewsDaily.com (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Gain Skills to Unlock Your Leadership Potential
GW's 100% online Master's in Organizational Leadership and Learning program teaches students the practical skills needed to inspire success while developing and leading teams in diverse work settings. Learn More
ADVERTISEMENT
Advertisement
Management 
  • How to get your employees to embrace change
    If you want to drive change at your organization, you have to make employees understand why it is important, Ginny Macdonald of Pointcross Consulting writes. "Employees need to understand why change is needed today, rather than six or even 12 months from now, and they must feel they have a voice in shaping change," she writes. Additionally, companies should re-evaluate the structures that guide employee behavior, she writes. Financial Post (Canada) (12/7) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 signs it's time to fire an employee
    It might be time to get rid of a troublesome employee if he or she is constantly causing problems or hurting morale in the workplace, Chris McIntyre writes. It's also time to cut ties with such an employee if his or her behavior is bothering your top performers. "Superstar employees respect competency -- not a leader who allows nightmare employees to turn their workplace into a circus," he writes. Entrepreneur online (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Money 
  • Last-minute tips for reducing your tax bill
    The end of the year is rapidly approaching, but it's not too late to minimize your tax bill, Bonnie Lee writes. You can write off certain costs associated with launching your business, and you might also be able to deduct expenses that you incur while throwing holiday parties for your employees or customers, she notes. Fox Business Small Business Center (12/7) LinkedInFacebookTwitterGoogle+Email this Story
  • Protecting your business from cyberattacks
    Cyberattacks pose a very real risk for small businesses, which might have a substantial amount of money in the bank, writes BC Krishna, CEO of MineralTree. Small companies can help to protect themselves by understanding the threat and asking about their banks' security features. SmartBrief/SmartBlog on Finance (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Other News
Featured Content 
 

Most Read 

Top five news stories selected by SmartBrief on Small Business readers in the past week.

  • Results based on number of times each story was clicked by readers.
Just for Fun 
  • Parrot gets robot "bird buggy"
    A University of Florida graduate student has created a robotic "bird buggy" to help his flightless African gray parrot, Pepper, get around. Pepper uses a small joystick to steer his motorized perch, allowing him to navigate his home without fear of being stepped on. The Guardian (London)/GrrlScientist blog (12/7) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Without genuine buy-in, trying to change behaviour is like pushing water uphill."
--Ginny Macdonald, principal of Pointcross Consulting, writing at Financial Post.
LinkedInFacebookTwitterGoogle+Email this Story


SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Accounting
Advertising
Automotive
Aviation & Aerospace
Biotechnology
Business
Chemicals
Construction & Real Estate
Consumer Packaged Goods
Distribution
Education
Energy
Finance
Food Service
Health Care
Insurance
Legal
Manufacturing
Media & Entertainment
Nonprofit
Retail
Technology
Telecommunications
Travel & Hospitality
 

 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

Subscriber Tools
SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy

Advertise
Sales Director:  Tom O'Brien (212) 450-1679
 
SmartBrief Community:
 
 
Recent SmartBrief on Small Business Issues:   Lead Editor:  Brooke Howell
Editor at Large: John Jantsch
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information