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January 30, 2013
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Stories from the Street 
Caring for Customers 
  • Using storytelling techniques to connect with customers
    You should tell a story with a clear beginning, middle and end when you pitch to prospects, but you should also allow room for improvisation, says Kambri Crews of Ballyhoo Promotions. "If you sound rehearsed, it turns people off and they tune out," Crews says. It's also important to attempt to connect with your audience on a personal level, she says. Entrepreneur online/The Daily Dose blog (1/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Managing social media without driving yourself crazy
    Maintaining your company's presence on social media websites can be stressful, but you can simplify your efforts by focusing on a few key activities, writes AJ Kumar of Single Grain, a digital marketing agency. Log into your accounts each day, and reply to any direct messages you have received, he recommends. Also, build up your base of new followers by checking out who's following authorities in your industry, and search for key terms that relate to your company. Entrepreneur online (1/29) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • Take the temperature on your sick days policy
    Small businesses that don't offer paid sick leave are risking the performance of their companies, writes Stephanie Faris, information systems specialist. When sick people come to work, they spread illness, lower productivity, distract others and slow down everyone's recovery. Intuit Small Business Blog (1/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Look deeper than money to learn why an employee quit
    "Push" factors such as a bad boss are far more likely to cause employees to quit than are "pull" factors such as the prospect of more money elsewhere, Leigh Branham says. However, employees may try to avoid burning bridges during exit interviews by saying money was the biggest factor motivating them to leave. Compensation Cafe blog (1/29) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • What to do when an employee asks for a raise
    Deciding how to distribute raises can be tricky, writes Tom Szaky, CEO of TerraCycle. His company has created a committee to tackle the problem, but many employees still think they should be earning more money. The employees who have seen significant increases in their salaries "are those who not only did great work but took on significantly more responsibility and as such performed a function that was worth more to the organization," he writes. The New York Times (tiered subscription model)/You're the Boss blog (1/28) LinkedInFacebookTwitterGoogle+Email this Story
  • Tips for reducing operating costs
    You don't have to send jobs overseas to save money, writes Stephanie Faris. Instead, try hiring interns, allowing your staff to telecommute and making your processes as efficient as possible. "Reallocating or eliminating idle equipment, unproductive personnel, and unused workspace -- anything that fails to add value -- can save thousands of dollars each year," she writes. Intuit Small Business Blog (1/28) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • How Google Apps can help your business
    Using Google Apps for your business brings several advantages, writes Michael Holmes. It is cheaper than using Microsoft Office 365, for example, and Google's Vault service is an easy and affordable way to manage and store your data. Small Business Trends (1/28) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • A resource for employers navigating retirement-plan options
    A report by the Institutional Retirement Income Council details for employers the increasing number of retirement-plan options available to them, taking some of the headaches out of searching for products. The report offers questions that plan sponsors can ask to help guide them to the right choices. (1/25) LinkedInFacebookTwitterGoogle+Email this Story
The number of recommended actions and suggested tasks that social media managers must engage in can seem downright overwhelming."
--AJ Kumar, co-founder of Single Grain, writing at Entrepreneur online
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