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December 24, 2012
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Latest news on mobile apps

  Industry Highlights 
  • The rise of Facebook's Poke should give marketers pause
    Just days after Google Maps rose to the top of Apple's charts, a free Facebook application called Poke has toppled it at No. 1 within 24 hours of release. The app features the ability to send a photo, video or comment that disappears after 1, 3, 5 or 10 seconds. The meteoric rise of an app that basically replicates Snapchat shows the enormous power of Facebook marketing, Emil Protalinski writes. (12/22) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Other News
  Wireless Ecosystem 
  • Motorola is slowed by obstacles in state-of-art "X Phone" design
    Google's Motorola Mobility has had to scale back its efforts in designing and developing a smartphone dubbed "X Phone" that was aimed at competing with more popular models from Apple and Samsung Electronics, according to a published report. After seven months of development, Motorola has been forced to reconsider some cutting-edge features, such as a flexible screen, due to supply-chain and manufacturing issues. The report describes Motorola's multifront mobile-device strategy. The Wall Street Journal (12/21) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Coca-Cola's free mobile-gaming app sells Fanta brand
    A fruit-throwing challenge is part of a free mobile-gaming application from Coca-Cola highlighting its Fanta brand. Fanta Fruit Slam, available in Apple's App Store and as a Facebook app, can be played individually or competitively with friends and family. "Free-to-play games will also increase in popularity given that the majority of mobile users prefer not to pay for apps. We also expect to see more mature publisher models for mobile games," said Matt Shea, executive vice president of product development at WildTangent. Mobile Marketer (12/24) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Facebook exec: Social mobile games have key advantages
    Mobile games played with friends are more fun, which means they should have an crucial role in an increasingly social world, writes Facebook's Julien Codorniou, who touts the platform as an excellent place to reach customers. He writes that Bingo Blitz is an example of how future game publishers will constantly update their games for a fresh player experience instead of publishing once and revising later. TechCrunch (12/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Public Policy 
  • Food brands take aim at children's smartphones
    Food marketers are shifting their ad spending to mobile and social in a bid to target smartphone-wielding children, according to a Federal Trade Commission report. Social campaigns and branded mobile applications are seen as a cost-effective way to target young consumers, researchers say. "These online media are not necessarily as costly as display advertising, yet potentially have a farther, and more immersive, reach than display advertising," the report notes. The Wall Street Journal (12/23) LinkedInFacebookTwitterEmail this Story
  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of Christmas, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
In seed time learn, in harvest teach, in winter enjoy."
--William Blake,
British poet and painter

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