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January 28, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Vine release stirs excitement, but users see initial bugs
    Vine, a social video application, has completed a somewhat tangled rollout to Apple iPhones. Some users are complaining that the platform is failing to upload videos properly, and there are also anecdotal reports of crossed log-ins. Still, the app rocketed to the top of the Apple App Store's social-networking category last week, and brands such as Urban Outfitters and Red Vines are already on board. Advertising Age (tiered subscription model) (1/25) LinkedInFacebookTwitterEmail this Story
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  Marketing & Monetization 
  • MMA announces new mobile ad standards
    The Mobile Marketing Association and the Interactive Advertising Bureau have joined forces to publish a new set of industry standards for mobile advertising, in a bid to streamline ad buying and selling. The standards should help marketers create ads capable of running on several different devices, and help publishers to get better prices for their mobile ad inventory. "Mobile is a unique medium that gets you closer to the consumer than any other. Because of that it needs its own unique framework," says MMA North America Managing Director Michael Becker. Advertising Age (tiered subscription model) (1/25) LinkedInFacebookTwitterEmail this Story
  • Sources: Twitter to release advertising API this quarter
    Twitter is said to be releasing an advertising application programming interface this quarter, though the company has remained silent on the issue. According to sources predicting the API, it is not clear whether "Twitter will offer a separate advertising API, as Facebook does, or whether it would be rolled out as part of a wider update to its general API for other data calls," writes Ingrid Lunden. TechCrunch (1/27) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  Marketers Needs 
  • Study: Shoppers are turning to retail apps more often
    Consumers spent more than 500% more time using retailers' mobile applications in December than they spent in the same month in 2011, according to analytics provider Flurry. Apps from retailers including Wal-Mart, Target, Macy's and Saks saw the biggest jump in usage and comprised the largest share of overall app use in the month, the survey found. TechCrunch (1/25) LinkedInFacebookTwitterEmail this Story
  • Virgin airlines partners with MOGL for Elevate loyalty rewards
    Virgin America has hired loyalty-rewards specialists MOGL to handle the airline's frequent-flyer dining program, called Elevate. The MOGL application uses gamification techniques and offers 10% cash back at its network of some 2,000 restaurant members. "These partnerships help us acquire more users, but we'll never go to the point where we're only working with private labels. We're trying to build the MOGL brand," MOGL founder Jon Carder says. TechCrunch (1/25) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Lack of leadership may hamper enterprise mobile efforts
    Mobility is the way of the future, but a survey suggests enterprises are limiting its evolution by not committing to developing mobile tools. According to Appcelerator, which polled 770 application development managers and other enterprise leaders, more than half of companies rank mobility high on their list of priorities, but few have hired the leaders required to see it through or developed mobile centers of excellence -- and many still lack the appropriate resources and strategy to benefit from advanced mobile applications. InfoWorld (1/25) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • U.S. tech industry warns of European privacy laws' consequences
    The U.S. Commerce Department and Silicon Valley companies are trying to avoid a "titanic clash" with Europe by lobbying against digital privacy proposals under consideration there. Rulings coming out of Brussels could mean that "Web businesses would be unable to perform basic collecting and profiling of individual computer users unless they gave their explicit consent," writes Kevin J. O'Brien. "The rest of the world is looking to see who will prevail because the Asians, Latin Americans and Africans all need to do business with the U.S. and Europe," says Barry Steinhardt, chairman of Friends of Privacy, which supports the European proposals. The New York Times (tiered subscription model) (1/25) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Tomorrow: MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
  • Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
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If fate means you to lose, give him a good fight anyhow."
--William McFee,
British-American writer

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