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| Agency Update |  |
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 | Optimize Your Medicare Advantage Sales. As the Medicare Advantage program enters its 7th year, how do forward thinking marketers prepare? Getting more qualified leads and increasing your yield across all distribution outlets is the place to start. Given the pressures created by a short selling season and fewer plan switchers, here's a 5-step process to evaluate, recalibrate and optimize Medicare Advantage sales. Read More |
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- Execs: Pharma business model is broken
A survey found that 68% of 156 executives who direct or influence marketing at U.S. and European drugmakers think the business model is broken. Seventy-six percent said budget pressure and health-system pricing will
be the industry's biggest challenge for the next two years. Others expect issues to include having to prove cost-effectiveness and dealing with market-access restriction. Pharmalot.com/Pharma Blog
(3/21)      
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- Regulatory approval is no longer the sole goal in drug development, GSK exec says
Drugmakers must increasingly look beyond the approval process in drug development and consider whether a candidate will add value to the health care system, says Jack Bailey, GlaxoSmithKline senior vice president in charge of policy, payers and vaccines. "If it doesn't benefit the patient, or doesn't bring demonstrative value to the health care system, it won't be reimbursed," he said. The company has overhauled its sales structure and implemented a so-called medical home model for employees in response to the changing health care system. MedCityNews.com
(3/21)
| Interactive Ads & Technology |
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- Report: Devices for patient monitoring set to grow by 2017
The international market for patient monitoring devices is poised to reach $8 billion by 2017, according to a report released by GBI Research. The growth is due to advancements in sensor and wireless innovations, as well as the increasing health care problems associated with the improving life expectancy in developing and developed markets, the report notes. MobiHealthNews.com
(3/26)
- Improving your social media content: Five tips to try
SmartBrief on Social Media poll respondents indicated that improving their content strategy was the one thing they'd most like to change about their social media presence. That's good news, because improving content is an easy problem to solve, writes Jeremy Victor. The key is to understand your audience and deliver targeted messages that speak to their needs, he explains. SmartBrief/SmartBlog on Social Media
(3/20)
- Tactics for link building should tie into larger plan
Creatively re-purposing data for marketing purposes and integrating multiple tactics into an overarching strategy are two of the tips offered in this MarketingSherpa online guide to link building. Writing great content for blogs and participating in social networks to engage your audience are the keys to activating inbound links, Adam T. Sutton writes. MarketingSherpa
(3/22)
| Policy Pulse | |
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- ACA offers pharma lower profit but higher volume
A Supreme Court ruling against the Affordable Care Act or the mandate for most people to have health insurance could be bad news for the pharmaceutical and insurance industries, some experts say. The law subsidizes insurance for millions of currently uninsured patients, but it depends on younger, healthier enrollees to subsidize sicker ones. If the law or the mandate is overturned, "every cost center -- especially hospitals, providers and medicine companies -- will be pressured to reduce costs," said John Kamp, executive director of the Coalition for Healthcare Communication. Medical Marketing & Media
(3/26)
- FTC and FDA work together to regulate health-related apps
The Federal Trade Commission and the FDA have overlapping missions to investigate makers of health care applications for unfair or deceptive acts or practices and false or misleading claims, officials from both agencies said. The agencies also work together on deciding which one will take action to avoid confusion, the officials said. MobiHealthNews.com
(3/22)
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 | "TED style" Conference. Visionaries from Mayo Clinic, Harvard, MIT, IBM Watson, 4 NYTIMES BESTSELLING AUTHORS. "Mobile Health Masterminds." FREE DEMO BOOTHS for 150 startups (w/ticket purchase). VCs, Pharma, Organizations, Groups, Mobile, IT, Practitioners, Press. March 29-30 TIMES SQUARE, NYC. SmartBrief Readers SAVE $250: ONLY $399 REGISTER DEMO (Follow: @NGHealth) |
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- Coalition seeks industry input on proposed FDA study of corrective DTC TV advertising
The Coalition for Healthcare Communication this week sent out a call for comments from industry leaders on a study the FDA is planning to conduct regarding corrective DTC television advertising. Although the FDA has invoked corrective advertising sparingly, the Coalition is concerned that the agency may use the study to support more extensive use of this extraordinary remedy. The Coalition asks that firms relay the impact of corrective ads to industry to be included in the Coalition’s comments (by April 6), or send in their own comments (by April 29). Read more.
 | Writing great content that people actually read and getting intensely social with that content is generally the easiest way to get things moving."
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