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December 3, 2012
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  • How to translate insight into action
    Change might make you uncomfortable, but you must be willing to adopt new ideas to move your company in the right direction, according to Ryan Estis. After attending an event, it's a good idea to identify three new insights you have gained that will allow you to take action over the next few months, he said. PassionOnPurposeBlog.com (11/28) LinkedInFacebookTwitterGoogle+Email this Story
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

Marketing 
 
  • Make sure your online brand is representing you well
    It's important to regularly update your online presence to make sure the content is timely, Deborah Shane writes. Online materials can be used to create an illusion of success, so you should check referrals when working with others and represent yourself accurately, she writes. Small Business Trends (11/28) LinkedInFacebookTwitterGoogle+Email this Story
  • Why Instagram could be a boon for business
    Instagram has quickly amassed millions of users, making it an attractive platform for brands to reach out to consumers, Mia Pearson of North Strategic writes. "The app offers companies the ability to engage with consumers online by developing a social presence in innovative and engaging ways," Pearson writes. The Globe and Mail (Toronto) (tiered subscription model) (11/30) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Management 
  • Holiday party isn't high on employees' wish lists, survey finds
    If you want to give employees what they really want this holiday season, a survey reports 73% want a cash bonus, 60% want a raise, 36% want time off and 13% want to work from home next year. The Glassdoor survey also reports that what's least desired is the annual office holiday party. CBS MoneyWatch (11/30) LinkedInFacebookTwitterGoogle+Email this Story

Money 
  • How to reduce your expenses and free up more cash
    If your business is experiencing a cash-flow crunch, it's a good idea to evaluate the amount you are spending on marketing, equipment and insurance, Rachel Hartman writes. "Although reducing the amount of [insurance] coverage you carry may not be an option, you may be able to save money on the overall price of your policies by shopping around," she writes. Intuit Small Business Blog (11/29) LinkedInFacebookTwitterGoogle+Email this Story
  • Legal advice on selling office space
    If it's time to sell your business' office space, you should determine the tax implications of your decision and find a fair way to value the property, Deanne Katz writes. "Unfair pricing won't help a sale, so make sure you really know what the listing price should be," Katz writes. You should also inspect the property to identify any defects that it has. FindLaw/Free Enterprise blog (11/30) LinkedInFacebookTwitterGoogle+Email this Story
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Most Read 

Top five news stories selected by SmartBrief on Small Business readers in the past week.

  • Results based on number of times each story was clicked by readers.
Just for Fun 
  • Moms across America proved wrong: Sitting near a TV won't harm your eyes
    Contrary to what your parents might have told you, sitting close to the TV won't damage your vision. This common misconception stems from the 1960s, when color TVs produced by General Electric were emitting excessive radiation. "It's not an old wives' tale; it's an old technology tale," Norman Saffra of the Maimonides Medical Center in New York said. MentalFloss.com (11/26) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
[I]if you don’t show self-confidence, no one is going to buy from you and no one’s going to want to work with you."
--Sandra Kurtzig, chairwoman and CEO of Kenandy, as quoted by The New York Times
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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