Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/ekerCfbwocfbmbzRWbXp

February 12, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • NYC mayor touts sodium-reduction success
    New York Mayor Michael Bloomberg said 21 companies have voluntarily reduced sodium levels in their products as a response to his push for healthier eating. The companies, including Heinz, Butterball and Starbucks, "demonstrated their commitment to removing excess sodium from their products and to working with public health authorities toward a shared goal -- helping their customers lead longer, healthier lives," he said. CBS News/The Associated Press (2/11) LinkedInFacebookTwitterEmail this Story
  • Gum companies look to bounce back with less-is-more strategy
    Gum sales have been declining since 2010, partly because gum-makers have given customers too many choices, says Wrigley's Casey Keller, who points out that his company can have as many as 50 options available at convenience stores. To reverse the trend, gum-makers are trimming the number of varieties they offer, and Wrigley is researching the connection between gum-chewing and increased concentration in attempt to tie it in with popular activities. The Wall Street Journal (2/11) LinkedInFacebookTwitterEmail this Story
Outlook Report: Seven Things That Will Impact
Costs in 2013 and How to Respond

An analysis of current supply markets reveals specific
actions to manage risk and drive value in 2013, such as:
Energy: Drive ongoing, sustainable optimization
M&A: Improve value realization
Commodity Costs: Mitigate inflationary pressure
Read more
  Trends 
 
  • Shoppers say they would pay more for local food
    In a report from A.T. Kearney, 70% of shoppers say they would pay more for food that is locally sourced, and 30% said they might switch stores to get local food. “Clearly, local food cannot be ignored as a growing segment for the grocery industry, and we've learned that larger-format food retailers still have much work to do to earn the trust of consumers in providing quality local food products," said James Rushing, a partner at A.T. Kearney. FoodBusinessNews.net (free registration) (2/11) LinkedInFacebookTwitterEmail this Story
  • Brand Keys report shows value of connection
    The annual Customer Loyalty Engagement Index by Brand Keys shows that consumers are most influenced by emotional engagement, with high ratings going to Dunkin' Donuts coffee and packaged coffee, Coke and Diet Coke. "If marketers don't have a real handle on the emotional side of the purchase and engagement process, they end up with a 'placeholder,' one whose name people know but don't know for anything in particular and have absolutely no [brand] advantage in the marketplace," Brand Keys President Robert Passikoff said. QSRWeb.com (2/11) LinkedInFacebookTwitterEmail this Story
Social Savvy Webinar: Social Listening and Big Brother
February 20 at 11AM PT | 2 PM ET
Join this free webinar as Jacqueline Anderson, Director of Social Media for J.D. Power, shares insights from a survey of 1,000 consumers on attitudes toward social listening. Learn how consumers want—and don't want—you to listen and respond to the online conversation about brands. Register now.
  Corporate Social Responsibility 
 
  • Coors promotes recycling with Recyclebank
    Coors Brewing Co. is teaming with Recyclebank to promote recycling of its aluminum cans. With sales of specially-marked cans of Coors Light and Coors Banquet, Coors will donate up to $250,000 to Recyclebank for a national education campaign about aluminum-can recycling. Progressive Grocer (2/11) LinkedInFacebookTwitterEmail this Story
DISCOVER EFFORTLESS SAFETY.
As a processor, you know how important food and worker safety are to your operation. That's why at Sealed Air Food Care we offer packaging solutions like Cryovac Grip & Tear® vacuum bags that boost Food Safety. This easy-open package requires no knives, helps prevent worker injuries and reduces cross-contamination. Learn more at gripandtear.com.

  Advertising & Marketing 
  • Robin Williams stars in Snickers ad
    A new Snickers ad starring Robin Williams and Bobcat Goldthwait was showcased during the Grammy awards on Sunday night. The ad, by BBDO New York, is the latest in the "You're Not You When You're Hungry" campaign and shows the comedians on a football field to highlight the brand's partnership with the National Football League. CSP (2/11) LinkedInFacebookTwitterEmail this Story
  • Report examines men's shopping behavior
    An eMarketer report looks at male buying habits and how marketers of personal-grooming products can best reach men. Among the findings: Men prefer browsing online to standing in a store aisle. eMarketer (2/11) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Retail Spotlight 
 
  • Brookshire becomes a GreenChill partner
    Brookshire Grocery says it will "go beyond regulatory requirements" to protect the ozone layer as part of the Environmental Protection Agency's GreenChill Advanced Refrigeration Partnership. Partners reduce refrigerant leaks and choose environmentally friendly refrigerant to achieve an emission rate that is typically 50% lower than the national average. Supermarket News (free registration) (2/11) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Health & Wellness 
 
SAS brings the next big thing to Retail's Big Show.
Connect with us and your peers at the National Retail Federation (NRF) Convention and Expo— January 11-14, 2015 in NYC. You'll see how SAS is helping retailers solve their toughest challenges. It's The New Retail Powered by SAS, and you don't want to miss it. Find out more.

  GMA News 
  • How well do you know EU regulations on food contact surfaces?
    The chemical migration of components from food packaging materials is an important aspect due to the implications for human health. Compliance with and understanding European Union regulations on food contact surfaces are essential for export into the EU.

    On Feb. 26, from 11 a.m. to 1 p.m. EST, join GMA and Campden BRI for the Food Contact Materials: A European Perspective webinar, which will look at issues surrounding food contact materials including materials, migration concerns and test methods from an EU perspective.

    This webinar will assist with identifying the key elements of the regulations to ensure that all provisions are being met. Additional topics include:
    • Bisphenol A (BPA)
    • Mineral Oils
    • The German Ordinance on Printing Inks
    • The use of GFSI standards to aid compliance

    This webinar is ideal for technologists and managers from food packaging manufacturers and suppliers, food and beverage manufacturers and retailers who wish to supply/export into the EU. Register today.

    LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

Position TitleCompany NameLocation
Sales Associate (Consumer Products)WestAppleton, WI
Director, State AffairsGrocery Manufacturers Association (GMA)Washington, DC
Senior Manager, Health and Nutrition PolicyGrocery Manufacturers Association (GMA)Washington, DC
Ghirardelli Chocolate CompanyFood TechnologistSan Leandro, CA
Senior Vice President, DevelopmentWETAArlington, VA
Click here to view more job listings.

  SmartQuote 
We spend our time searching for security and hate it when we get it."
--John Steinbeck,
American author


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Publisher, Food & Beverage:  Chris Warne (917) 605-0413
Job Board:  Jackie Basso (202) 407-7871
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent GMA SmartBrief Issues:   Lead Editor:  Patricia Smith
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information