 | |
| Today's Buzz |  |
| |
 |
- Inside Facebook's mobile overhaul
Facebook is dedicating a huge proportion of its resources to improving and monetizing its mobile services, including mobile-ad products. The jury's still out on whether the system will appeal to marketers and mobile consumers, experts say. "That's the real question: Does Facebook have staying power on mobile?" analyst Aaron Kessler says. The Wall Street Journal
(1/29)      
 |
 | 7 Steps to Grow Your Social Programs
Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download the 7 Steps now. |
|
| |
- Quora aims to woo brands with a blogging platform
Quora is adding a blogging platform to its social Q-and-A service as it looks to attract larger audiences and make the site more brand-friendly. Marketers aren't likely to rush to sign up, says Tom Goodwin of IPG Media Lab. "When you look at Quora, it's badly placed for monetization. Sure, the users are vastly intelligent, deeply curious, and very connected, but they’re also very reluctant to change." FastCoCreate
(1/29)
- Tata will use social media contest to promote Jaguar F-Type
Jaguar expects the F-Type sports car to compete against the Porsche Boxster and the BMW Z on the lower end of luxury, and it's running a photo contest via social media for a chance to win a test drive. The F-Type contest is being promoted on Facebook, Twitter, YouTube, Google+, Instagram and Foursquare as owner Tata Motors looks to increase sales of the brand in emerging markets, Karl Greenberg writes. MediaPost Communications/Marketing Daily
(1/29)
- 2 automakers, 2 roads to support Super Bowl ads
Toyota and Mercedes-Benz are adopting different social media strategies in the run-up to the Super Bowl. Mercedes is relying on free Facebook and Twitter posts to support a Super Bowl TV spot touting its 2014 CL model, while Toyota will use paid Promoted Trends and Promoted Tweets to build buzz for its 2013 RAV4 ad. Adweek
(1/29)
| | |
- Report: Brands open their wallets for social media
Nine out of 10 brands are using free social media products such as Twitter and Facebook -- and a growing number are willing to spend serious sums to bolster their campaigns on the platforms, according to a Nielsen and Vizu report. Seven out of 10 brands earmark up to 10% of their marketing budgets for social media ads and content generation, while 13% dedicate a fifth or more of their spending. "Advertisers are starting to look at social media as an integrated part of their advertising strategy," says Nielsen's Jeff Smith. The New York Times (tiered subscription model)/Media Decoder blog
(1/29)
-
Is your company revising its social media policy following the National Labor Relations Board's ruling on employees using social media to discuss workplace conditions?
|
No |
48.19%
|
|
We don't have a policy |
37.35%
|
|
Yes |
14.46%
|
 | No |
| I have an account, but don't post |
| I've posted to the network a few times |
| I'm a regular user |
- No Pinterest API? No problem, creative data scrapers say
Pinterest doesn't offer an API for brand-focused analytics, so companies such as Curalate and Pinfluencer crawl the network's pages to generate useful data. The process involves examining millions of pinned images and comparing them against other images on the Web to determine which companies' products are being shared, rather than relying on a keyword system. "When people pin photos they don't use a lot of words," says Curalate CEO Apu Gupta. Advertising Age (tiered subscription model)
(1/29)
- How a Russian family lived in isolation for decades
A member of a persecuted Russian Orthodox sect escaped in 1936 by marching his family into the Siberian wilderness, and they lived there, in isolation, for more than four decades. The family of six was discovered by geologists in the late 1970s, having completely missed many of the defining moments of the 20th century. SmithsonianMag.com
(1/29)
 | There's so much that's going on in social media. By just putting out tweets ... that helps on the free side. But buying the paid social ads helps that much more."
--Russ Koble of Toyota USA, as quoted by Adweek
|
|
|
SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers.
All our industry briefings are FREE and open to everyone—sign up today!
|
|
|
| |
|
| |
| |
Recent SmartBrief on Social Media Issues:
- Tuesday, January 29, 2013
- Monday, January 28, 2013
- Friday, January 25, 2013
- Thursday, January 24, 2013
- Wednesday, January 23, 2013
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2013 SmartBrief, Inc.® Legal Information |
|
