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February 21, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Facebook Exchange is 2nd-best ad source, Adobe says
    Facebook Exchange is delivering strong results for brands and is now the second-best-performing ad source overall, according to an Adobe study. That's partly because it lets brands leverage their existing data assets effectively, says Justin Merickel of Adobe Advertising Solutions. "Facebook Exchange lets us tie customers' data assets into Facebook Exchange and target them at the right price based on performance," he explains. ClickZ (2/20) LinkedInFacebookTwitterEmail this Story
  • Real-time brand management requires more than just a quick reaction
    Oreo's speedy social media response during the Super Bowl, along with Poland Spring's slightly less nimble reaction to Sen. Marco Rubio's midspeech water break, show the importance of using social media to manage a brand in real time, Jeremy Epstein writes. That means acting quickly in the moment, but also working beforehand to acquire the necessary tools and giving practitioners the power to make decisions quickly. "Acting quickly ... is critical, but so is global social infrastructure to ensure consistency of brand voice," Epstein writes. SmartBrief/SmartBlog on Social Media (2/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Getting the Word Out 
  • Bored of display ads? Try Tumblr, founder says
    Tumblr is trying to position itself as a creative branding platform rather than just another place to post banner ads, says founder David Karp. That requires more from advertisers but also delivers better results, Karp says. "This industry is so bored of display, bored of blue links, so excited to create ads that win awards, that ... you can put in your portfolio. There aren't a lot of AdWords ads or display ads that you can put in a portfolio," he says. Adweek (2/20) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Why coders should give themselves some space
    HTML and CSS code is much more readable when its authors leave plenty of white space, writes Louis Lazaris. Rather than cramming all your code into a single block, use indenting, line breaks and other techniques to make it easy to scan, Lazaris advises. (2/19) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why Web designers should read more magazines
    Most Web designers could learn a thing or two from reading print magazines, writes Cameron Chapman. Print designers are masters at creating compelling and highly legible designs using simple backgrounds, a consistent design language, well-labeled advertising and big, splashy images. (2/20) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
Never help a child with a task at which he feels he can succeed."
--Maria Montessori,
Italian physician and educator

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