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February 20, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Digital First teams with, invests in OwnLocal
    Digital First Ventures is investing in and partnering with OwnLocal, a white-label print-to-online ad platform, the first investment of its kind for the venture-capital arm of Digital First Media. "The partnership ... focuses on accelerating these proven advertising solutions to create value for our advertisers, our company and our partner," said John Paton, CEO of Digital First Media. (2/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  • High proportion of readers come to Wall Street Journal via mobile
    Mobile devices account for almost a third of The Wall Street Journal's online traffic, with a 3:2 split between smartphones and tablets, said Raju Narisetti, head of WSJ Digital Network. Narisetti said mobile poses a particular challenge for publishers, who must understand the different ways that readers react to advertising on these devices. "We have to own that knowledge," he said. (U.K.) (2/19) LinkedInFacebookTwitterEmail this Story
  • Times newsroom's interactive innovation inspires ad side
    An interactive graphic in The New York Times' online Arts section last fall was the inspiration behind a new ad format being offered for the paper's website. The Arts graphic allowed digital viewers to run a cursor over a painting to reveal another painting beneath. "We don't ever get a heads up from the newsroom, but as we discover something or see something we like ... we say to ourselves, 'Do we need their code or can we build it ourselves?' " said Tracy Quitasol, executive director of product marketing and ad platform innovation. Advertising Age (tiered subscription model) (2/19) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Mobile and social are marketers' top priorities for 2013
    Marketers say they plan to continue to move spending from print and broadcast campaigns to mobile, online and social campaigns in 2013, according to an Inavero study. About 1 in 3 marketers say they plan to reduce their print buys, and almost a quarter say plan to curb broadcast campaigns, while more than 4 in 5 respondents say they plan to increase their focus on mobile, and around three-quarters say they plan to invest more in social campaigns. eMarketer (2/19) LinkedInFacebookTwitterEmail this Story
  • Twitter tests ad unit that generates leads
    Advertisers can obtain leads directly from tweets with a ad unit that Twitter is testing with a promotion for its small-business guide. The unit displays an image with a "Get it now" button that generates an entry in a list of interested Twitter accounts for advertisers. TechCrunch (2/19) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Data journalism opening doors to jobs
    A mix of solid computer coding skills and a flair for words could be the key to a promising career as more news organizations turn to data journalism, this article notes. "There are an incredibly small number of people who are qualified to work at the speed that we work at, to work with the ethics and understanding and fairness that we do in journalism and who are really good at coding. And anybody who put any effort into being good at that and having those qualities is going to have a job probably before they can graduate," said John Keefe, senior editor of data news at WNYC. Columbia Journalism Review online/Between the Spreadsheets blog (2/18) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Gun debate thrives on social channels
    The debate over U.S. gun is increasingly being played out on social media, with ordinary citizens and interested parties often serving up more heat than light on the subject -- as well as some cases of firsthand testimony to gun violence, writes Alex Kantrowitz. But others are using social networks to organize followers and generate political pressure on the issue. PBS/MediaShift (2/19) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • How McClatchy teaches 30 papers to sell digital
    Among newspaper companies, The McClatchy Co. has one of the most highly developed digital sales operations in the country. McClatchy’s digital approach can be distilled into six essential concepts, which company executives have begun to share with people outside the company as part of the American Press Institute’s Transformation Tour, produced in association with The Poynter Institute. More. LinkedInFacebookTwitterEmail this Story
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We must travel in the direction of our fear."
--John Berryman,
American poet and scholar

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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