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March 15, 2013
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  Top Story 
  • Appoxee's beta includes campaign-level management, better tracking
    Appoxee will provide a beta version of its new engagement platform, Robin Wauters writes. The new edition of the software includes campaign-level management, advanced tracking, improved segmentation as well as behavioral- or device-based message targeting. The beta version uses a cross-platform preview simulator that allows developers to see how their applications perform on various devices, Wauters writes. (3/14) LinkedInFacebookTwitterEmail this Story
Clash Group white paper: Going mobile - what are my options?
Constant and rapid innovation has left the mobile advertising landscape highly fragmented and CMOs unsure as to how to exploit the undoubted opportunities mobile offers. This free white paper from leading digital performance media agency Clash, explains the options and helps CMOs decide which strategies best suit their campaign. Download it now!
  Developer Economics 
  • Google solves in-app ad dilemma for direct response marketers
    Google's placement of AdMob into AdWords creates an opportunity for in-application advertising by direct response marketers such as Everyday Family, Chantal Tode writes. “Because Google has made AdMob more targetable and because they have given you more control over how much you pay, including paying on a CPC basis rather than a CPM basis, it is now also possible to use it for direct response, to generate conversions for sales at a price that fits the objective," Acquisio's Marc Poirier says. Mobile Marketer (3/15) LinkedInFacebookTwitterEmail this Story
  • DeveloperAuction recruiting agency leads to developer offers
    The DeveloperAuction application, a place to reach out for potential employees, has procured $2.7 million in funding from several sources, including the National Endowment for the Arts, Kim-Mai Cutler writes. The company, which acts much as a recruiting agency would, has led to $225 million in employment opportunities. "Part of the idea behind this round [of funding] is to tap the portfolio companies of each of these venture firms," Kim-Mai Cutler writes. TechCrunch (3/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Tech chiefs: Immigration reform is needed to boost workforce
    Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg are among more than 100 technology leaders asking the White House and Congress to reform immigration rules in order to boost the ranks of tech-skilled professionals. A letter from the executives describes the current system as "outdated and inefficient," and hurting the economy. The Hill/Hillicon Valley blog (3/14) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • Persistence pays off for Vlambeer's Ridiculous Fishing game
    It wasn't easy to get Vlambeer's Ridiculous Fishing game on the market when a similar game was launched and found success first. But persistence paid off, Andrew Webster writes. Appropriate design elements prevail over the politically correct in the game, in which deep-sea catches are obliterated rather than consumed. "Ridiculous Fishing features an angular, cartoonish look that somehow manages to make the mass destruction of innocent sea life absolutely adorable," Webster writes, calling the iOS game not only fun, but "one of the best titles to hit the platform in quite some time." The Verge (3/14) LinkedInFacebookTwitterEmail this Story
  App Developers Alliance News 
  • Alliance announces nationwide series of Developer Patent Summits
    The Application Developers Alliance is holding a nationwide series of Developer Patent Summits. The fourteen-city tour will convene app developers, entrepreneurs, patent experts and policymakers to discuss software patent challenges, trolls and ideas for reform. The series is sponsored nationally by Rackspace, the open cloud company, and Careers 2.0 by Stack Overflow, the iconic programmer community site. The first summit will be held April 9 in San Francisco. Learn more and register here. LinkedInFacebookTwitterEmail this Story
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Adventure is not outside man; it is within."
--George Eliot,
British writer

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