| News for the non-alcoholic refreshment beverage industry |  |
| Industry News |  |  |
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- Shoppers say they would pay more for local food
In a report from A.T. Kearney, 70% of shoppers say they would pay more for food that is locally sourced, and 30% said they might switch stores to get local food. “Clearly, local food cannot be ignored as a growing segment for the grocery industry, and we've learned that larger-format food retailers still have much work to do to earn the trust of consumers in providing quality local food products," said James Rushing, a partner at A.T. Kearney. FoodBusinessNews.net (free registration)
(2/11)     
- 100% growth seen for coconut water
The top three coconut water brands -- Vita Coco, Zico, and O.N.E. Coconut Water -- doubled their sales between 2011 and 2012, while 100% juice sales declined 3% in the same time period, according to Euromonitor. However, launches have remained stable, with 60 coconut water products entering the market in 2011, and 58 in 2012. BevIndustry.com
(2/11)
- Protein is growth engine for Core Power
Fair Oaks now offers its Core Power, a ready-to-drink high-protein milk shake, in varieties with 20, 26 or 42 grams of protein. While the highest protein level might appeal to serious athletes, CEO Steve Jones said, "we’re for everybody who is concerned about their health and their fitness, so our brand will be much more approachable." BevIndustry.com
(2/11)
| Health and Nutrition | | |
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| Marketing Report | | |
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- Brand Keys report shows value of connection
The annual Customer Loyalty Engagement Index by Brand Keys shows that consumers are most influenced by emotional engagement, with high ratings going to Dunkin' Donuts coffee and packaged coffee, Coke and Diet Coke. "If marketers don't have a real handle on the emotional side of the purchase and engagement process, they end up with a 'placeholder,' one whose name people know but don't know for anything in particular and have absolutely no [brand] advantage in the marketplace," Brand Keys President Robert Passikoff said. QSRWeb.com
(2/11)
- 12 tips for a successful package revamp
Before updating packaging, take into account the product's past, present and future. Product heritage and customer loyalty are at stake with a packaging change, but change can also generate new interest, as long as it is made with a clear-eyed view of the message conveyed by the product and brand. Packaging World online
(2/8)
| ABA News | | |
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ABA announces new member
ABA would like to welcome new member Monster Energy Co. of Corona, Calif. Please join us in welcoming them.
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The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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