Local radio stations and groups have been finalizing their preparations for Hurricane Florence by preparing infrastructure and staff for its impact. Groups such as Beasley and Community Broadcasters have plans in place to switch to wall-to-wall coverage if necessary, while TV and radio groups are putting competition aside and partnering to provide the most resources and real-time information for listeners.
As Hurricane Florence hits the East Coast, last year's hurricanes Harvey, Irma and Maria can help predict the trends affecting radio consumption during the current storm. While listening dropped off during the first few days of these storms in 2017, radio consumption increased as more people lost power, with significant boosts posted for news radio, Nielsen data reveal.
The divide between CBS and "60 Minutes" is no secret, and now that CBS CEO Leslie Moonves and "60 Minutes" Executive Producer Jeff Fager are gone, the relationship between the two entities will be tested further. CBS News President David Rhodes faces the challenge of winning over the "60 Minutes" staffers, who are worried about the future direction of the broadcast.
Amazon CEO Jeff Bezos warned President Donald Trump about the potential effects of his attacks on the media. Bezos said that type of rhetoric is "dangerous" and threatens the nation's freedom of the press.
Use OTT to transform your client’s TV buys Many brand clients are looking to add Connected TV or Programmatic Linear TV to their media plans in 2018. Download this infographic to discover four common use cases for Advanced TV. Get the infographic
Sinclair Broadcast Group has announced that it will be unveiling Next Gen TV receiver chips at the 2019 Consumer Electronics Show. The Saankhya Labs chips will allow mobile devices to receive broadcasts through the Next Gen TV standard.
Despite declining ratings for the past two seasons and viewership that has remained flat so far this season, the NFL continues to hold strong, with advertisers spending record amounts and tech companies competing with broadcasters to score NFL viewing rights. NFL games scored 37 of the top 50 broadcasts last year, and advertisers spent $4.6 billion for commercials during NFL games.
Alpha Media's Reggie Dee is walking from West Palm Beach, Fla., to Seattle to raise awareness of racism. After he lost his mother to cancer, Dee created the "Walk For Unity" movement to shed light on racism and use the power of social media to encourage others to be better leaders.
The new NAB "TV Employee Compensation and Fringe Benefits Report" and NAB "Television Financial Report" are available at the online NAB Store. Gain insight on creating competitive compensation packages and compare your stations to similar broadcast operations. Enter TVRP1 for $25 off when you purchase the two publications together here.