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January 16, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  Customer Satisfaction & Marketing 
  • How to create a more customer-friendly return policy
    Crafting a return policy that caters to consumers' needs is essential for online retailers. You should give your customers a generous period of time in which to make returns and ensure that your policies are easy to understand. "When I click on your return policy, I don't want to see a three-page document," said Harley Finkelstein of Shopify. Entrepreneur online (1/14) LinkedInFacebookTwitterEmail this Story
  • What Super Bowl ads can teach you about marketing
    Super Bowl advertising is often creative, but companies still need to approach it strategically to achieve success, writes Steve McKee, president of McKee Wallwork & Co. In addition, some of the most effective Super Bowl ads are simple -- for example, Google's "Parisian Love" spot. "That one of the simplest Super Bowl commercials ever was created for a brand that deals with extreme complexity isn't just ironic; it's an inspiration for the rest of us who don't have money to burn," McKee writes. Bloomberg Businessweek (1/14) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Are you your business' biggest problem?
    You may be hurting your business if you fail to fulfill your promises or if you refuse to delegate your responsibilities, writes Deanne Katz. "It doesn't matter how organized you are or how much time you have to devote to the business, at some point you have to share the work," Katz writes. FindLaw/Free Enterprise blog (1/14) LinkedInFacebookTwitterEmail this Story
  • Giving back can create community, profits for companies
    Creating a corporate giving strategy can improve your company's bottom line by humanizing your brand, writes Andrew Bridge. Giving back can also create a sense of community for employees, open up communication with customers and create customer loyalty. "By giving back, you help to set your company apart and validate your customers' purchase -- not only will they feel better about choosing you, they'll stay with you because of it," Bridge writes. The Globe and Mail (Toronto) (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • How to pick the right tax accountant
    When searching for a tax accountant for your business, you should try to find someone who has experience with the kinds of issues you are dealing with, Jane Porter writes. "You need an accountant who has worked with other businesses like yours and knows the ins and outs of the industry," she writes. You should also find out how the accountant will handle the billing process. Entrepreneur online (1/14) LinkedInFacebookTwitterEmail this Story
  • Save or shred: A guide to financial-document management
    Financial documents are important, but you don't have to keep every piece of paper in perpetuity, professional organizer Regina Leeds says. For example, you can probably dispose of ATM receipts and monthly bank statements on a fairly regular basis. On the other hand, you should hold on to contractual agreements, property records and other documents that are critical for your business, says Greg Jones, CEO of Bookkeeping Express. Entrepreneur online/The Daily Dose blog (1/15) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."
--Henry Wadsworth Longfellow,
American poet and educator

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