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November 20, 2012
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News for mobile marketing professionals

  Top Story 
 
  • MMA offers new guidelines for mobile ad metrics
    MMA, working with the Media Rating Council and IAB, has rolled out new guidelines to help brands and publishers measure the reach and effectiveness of mobile advertising. The guidelines aim to improve consistency between measures of mobile ad impressions. "Our objective is to ensure that mobile remains a valued component of the marketing mix with clear, actionable guidelines in place," said MMA's Michael Becker. MediaPost Communications/Online Media Daily (11/19) LinkedInFacebookTwitterEmail this Story
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  Consumer Engagement 
  • Diet Pepsi engages Facebook fans daily with banner ad, site
    Diet Pepsi's Refreshing Rewards Facebook campaign uses banner ads and a mobile-optimized website to inspire daily interaction among fans, writes Lauren Johnson. Though the Web page call-to-action is clear and the Facebook coordination avoids form-filling hassles, one consultant criticized the banner ad lead-in. "The design of the mobile banner ad works well, however there is not a clear call-to-action on the banner ad, simply a Go button -- with the logo and tagline," says Siteminis CEO Marci Troutman. Mobile Marketer (11/20) LinkedInFacebookTwitterEmail this Story
  • Ally Bank enhances mobile apps with added financial functions
    Ally Bank customers now can deposit checks by taking photos, as well as pay bills and transfer funds on the bank's revamped mobile applications. Ally introduced its iOS and Android apps in May, but it has revised the apps in response to customer feedback. "We've listened closely, and Ally mobile banking's enhanced functionality now meets both their wants and needs," said Beth Coggins, Ally's director of public relations. MobileCommerceDaily.com (11/20) LinkedInFacebookTwitterEmail this Story
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  Marketing & Sector Solutions 
  • Mobile shopping gains traction on Thanksgiving Day
    Mobile shopping may be about to become a Thanksgiving Day fixture, with 28% of smartphone and tablet owners saying they'll be turning to their devices for that purpose during the holiday, according to a survey commissioned by Digitas. That's an increase of 15% compared with last year's figures. However, in e-commerce terms, three-quarters of those surveyed said it's still easier to shop via PC than by mobile. "It's a wake-up call to make sure that you are absolutely ready as a retailer and a brand to actually interact and engage with consumers via the mobile channel and the mobile devices," said Chia Chen, mobile lead at Digitas. Adweek (11/19) LinkedInFacebookTwitterEmail this Story
  • Retailers embrace mobile couponing ahead of Black Friday
    Walgreens and Starbucks are teaming up for a mobile-couponing campaign on Black Friday this year, based on Walgreens' upgraded mobile-friendly in-store scanners. The pharmacy chain's customers will be able to play a "scratch off"-style mobile game to receive coupons and discounts on Starbucks' coffee products, which can then be redeemed in any Walgreens store. Adweek (11/19) LinkedInFacebookTwitterEmail this Story
  • Dyle service offers select live TV via mobile
    A service allows mobile users to watch live TV from select broadcasters in 35 markets on their Apple smartphones and tablets. However, Dyle -- a product backed by a group including networks and station owners -- faces several limitations, including the necessity of an added $100 receiving device, a grainy picture on tablets and no playback capability. All Things D (11/19) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Mobile users are more comfortable with buying a range of products
    Although a majority of mobile users will be turning to their devices for some aspect of their holiday shopping, 30% say they plan to make purchases via smartphone, according to a Mojiva survey. However, across every category of product, users indicated greater willingness to buy using their mobile devices this year than last year. eMarketer (11/20) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • PayPal experiments globally with mobile services
    PayPal has been experimenting in various markets globally with different mobile services. Among the options have been QR-coded window shopping that allows purchases 24 hours a day, a mobile check-in that lets store owners provide a shopping experience tailored to each customer and a fast-food ordering service that allows customers to avoid waiting in line. MediaPost Communications/MoBlog (11/19) LinkedInFacebookTwitterEmail this Story
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  Featured Content 
 

  MMA News 
  • Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.
     
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  • Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)
    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
Click here to view more job listings.

  SmartQuote  
A good man with a good conscience doesn't walk so fast."
--Georg Büchner,
German writer


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