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March 1, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Facebook and Twitter aim for a bigger slice of Brazil's ad cash
    The Brazilian digital-ad market will be worth about $1.2 billion this year, and Facebook and Twitter are placing big bets. The country's booming TV-ad industry is an attractive target for social networks, with social TV campaigns potentially serving as a bridge between the two mediums. "This is a big country, so there's a lot of opportunity to migrate revenue from one medium to another," says Facebook's Latin America sales chief, Alexandre Hohagen. Advertising Age (tiered subscription model) (2/28) LinkedInFacebookTwitterEmail this Story
Crunching the Numbers
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  • Rockefeller takes second shot at "Do Not Track" legislation
    Sen. Jay Rockefeller, the West Virginia Democrat who chairs the Senate's commerce committee, has reintroduced legislation that would allow consumers to opt out of being tracked online. Rockefeller said the legislation was needed because advertisers couldn't be trusted to regulate themselves effectively. "My bill gives consumers the opportunity to simply say 'no thank you' to anyone and everyone collecting their online information. Period," he said. Adweek (2/28) LinkedInFacebookTwitterEmail this Story
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  Getting the Word Out 
  • SXSW attendees may get a free ride with a tweet
    Attendees at the South By Southwest Interactive festival may be able to get a free ride until 2 a.m. by mentioning the company HomeAdvisor and an accompanying hashtag in a tweet. The promotion is among several novel ways startups plan to use the festival to generate buzz, Constance Aguilar writes. "The ways of infiltrating and capitalizing on SXSW are endless, and many startups with the smallest budgets find ways to get creative and gather attention," Aguilar writes. SmartBrief/SmartBlog on Social Media (3/1) LinkedInFacebookTwitterEmail this Story
  • Social media makes celebrity endorsements a risky business
    Some brands find that in the social media era, making a celebrity a part of your advertising can backfire spectacularly. Ads that might once simply have sunk into obscurity are subjects of online mockery, disrupting expensive campaigns or causing lasting damage to brands, as was the case with a recent Chanel ad featuring Brad Pitt. "Today, when something goes wrong, it's no longer just a failed ad -- the rejection of the message takes on a life of its own," says marketing professor Patti Williams. Knowledge@Wharton (2/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  Developer Update 
  • Online tools help developers troubleshoot code snippets
    Online testing tools such as Dabblet, jsfiddle and Codepad allow developers to troubleshoot and share fragments of code, writes Jameel Khan. "With these tools, developers can check their unprepared codes and can make necessary changes to see how their code functions," Khan writes. (2/26) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • For designers, some things never change
    Web designers are still using the same basic principles as their offline forebears, writes James George. The rule of thirds and the golden ratio still govern Web design, just as they did print design, George writes. "Trends change and design fads come and go, but visual design and its underlying principles haven’t really changed much in the last 50 years," he adds. (2/27) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why SMBs are embracing mobile apps
    There are now at least a million different mobile applications available to aid small businesses, and almost two-thirds of SMBs now use mobile apps in some capacity, according to a T-Mobile infographic. "Without a doubt, mobile apps help small businesses save time, increase productivity and spark sales," writes Carolyn Crummey. (2/28) LinkedInFacebookTwitterEmail this Story
  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

Mediocrity knows nothing higher than itself, but talent instantly recognizes genius."
--Sir Arthur Conan Doyle,
Scottish-born writer

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