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January 29, 2013
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News for marketers on the boomer and senior markets
  • Tips for marketing to baby boomers and older buyers
    When marketing to older Americans, you should avoid contradicting their beliefs or criticizing the people they admire, write Dan Kennedy and Chip Kessler, authors of the "No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors." You should also make an effort to understand the cultural context in which these individuals grew up, they write. Entrepreneur online (1/22) LinkedInFacebookTwitterEmail this Story
  • Retirement communities finding niche ways to boomer hearts
    Retirement communities are increasingly finding their marketing niche by offering alternative styles and ways of living that match the lifestyles that many new retirees have lived to date. Boomers "want every option available, whether it's home care or assisted living, and they want to design their own care. They don't call it the 'Starbucks Generation' for nothing," observed Val Halamandaris, founder of the National Association for Home Care & Hospice. Senior Housing News (1/23) LinkedInFacebookTwitterEmail this Story
  • Other News
Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
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  Trends and Insights 
  • Abuse of elderly a growing problem getting little attention
    With some estimates noting that as many as 1 in 10 of America's elderly suffer some abuse, the phenomenon is a growing problem in a nation that offers few resources to deal with it. Many cases, however, are believed to go unreported, and awareness of the issue remains low. "We really are not addressing it as a society the way we should," said Carol Silver Elliott, CEO of the Cedar Village retirement community, whose Shalom Center helps victims of elder abuse. Times-Standard (Eureka, Calif.)/The Associated Press (1/29) LinkedInFacebookTwitterEmail this Story
  • Boomers move to forefront -- in credit card debt
    In just the past five years, boomers have traded places with younger consumers in terms of credit card debt, running up larger bills, according to an AARP report, making retirement planning even more problematic. "Credit card debt, too often portrayed as a problem of irresponsible young people who get carried away at the mall, must now be recognized as a serious issue for people age 50-plus," the report says. (1/24) LinkedInFacebookTwitterEmail this Story
  • Other News
I attribute my success to this: I never gave or took any excuse."
--Florence Nightingale,
British social reformer, nurse and statistician

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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