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February 7, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Watchlater app gets updated user interface, browsing tools
    Developers of Watchlater, which enables users to stream and store video content on a mobile device, have revised the iOS application's user interface to allow for easier browsing, including a swipe video-skipping feature, Ken Yeung writes. They have also added playlist improvements, a video-quality tuner, and a podcast and YouTube browsing tool. So far the company has signed more than 100,000 users, leading to 1.15 million video views a month. (2/6) LinkedInFacebookTwitterEmail this Story
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  Marketing & Monetization 
  • App Store vanity URLs will be a hit if Apple can stop resellers
    Apple's App Store vanity URLs, such as the one introduced in a Star Trek Super Bowl commercial, are sure to be a hit with marketers, writes Chantal Tode. But there's a short window for capturing them and a secondary market is likely already burgeoning, Atimi Software's Scott Michaels notes. Apple is trying to prevent URL warehousing and brokering by making generic URLs return search pages instead of specific apps. Mobile Marketer (2/6) LinkedInFacebookTwitterEmail this Story
  • Urban Airship looks to broaden business with $25M in new funding
    Urban Airship is looking to extend its business beyond back-end mobile development, as part of a push to reach brand advertisers, a goal it's looking to accomplish with the help of an additional $25 million in outside funding. The latest injection brings total funds raised to $46.6 million, which the company plans to use to improve its marketing team and build up and expand internationally its ongoing business of location and push messaging. TechCrunch (2/6) LinkedInFacebookTwitterEmail this Story
  • Heineken app asks users to remix their way to music festival
    Heineken is running a contest for a trip to the Ultra Music Festival in Miami though an application that encourages users to develop and submit their own tracks. The Heineken Ultra Remix app provides song, beat and rhythm options for users to play with on a virtual mixing desk and share using social media. Mobile Marketer (2/7) LinkedInFacebookTwitterEmail this Story
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  Wireless Ecosystem 
  • BlackBerry touts strong developer community in India
    BlackBerry's efforts to inspire applications developers in India have worked as planned, as the company is reporting that 40,000 developers are on board in advance of the BlackBerry 10's release there later this month. BlackBerry's Annie Mathew says one-third of the platform's developers will be India-based by 2015. Elsewhere, the company is hosting a developer's conference in Amsterdam this week, as it looks to build on its BlackBerry 10 application offerings, which numbered 70,000 at launch. The Wall Street Journal/India RealTime blog (2/7) , The Wall Street Journal/Digits blog (2/6) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Lipton contest embraces social networks' "uplifting" side
    Lipton's latest Instagram contest understands how users are approaching mobile, writes Steve Smith. Contestants submit photos of their "uplifting moments" based on one of four hashtag themes, which include #LiptonBrightness and #LiptonSpontaneous, to win a trip to the one of Lipton's rainforest tea plantations. The contest presents "a simple, clear use of the mobile app that shows an unusually sensitive understanding of why image-based social nets like Instagram and Pinterest have so quickly grabbed users," Smith writes. MediaPost Communications/MoBlog (2/6) LinkedInFacebookTwitterEmail this Story
  • Banking app users say they want notifications
    Consumers want features such as dedicated push notifications from their banking applications, but a gap remains between what they want and what they're getting, a Varolii Corp. study showed. The report found two-thirds of consumers want their banking app to notify them when their account balance is low and they are on the verge of a financial problem. But only a third of bank-app users say they get these pushes. (2/6) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Facebook's Developers Live app will feature video lessons
    Facebook's Developers Live application provides tutorials and other resources such as real-time broadcasts for developers. The use of video, as well as "access to the product managers and engineers" is what differentiates Developers Live from the old Developers Blog, Emil Protalinski writes, quoting from a Facebook announcement. The first event, on Feb. 19, will feature Doug Purdy, Facebook's director of product, on "What Developers Need to Know in 2013." (2/6) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  MMA News 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • New Member Spotlight: WildTangent Media -- Complete digital media solutions, mobilized
    WildTangent Media is a mobile and digital advertising platform that connects brands with a highly engaged audience through "value exchange," where consumers get the rewards they want, instead of interruptions -- and where brands make a lasting consumer impression. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they're really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser's brand. Find more details on WildTangent Media and MMA membership. LinkedInFacebookTwitterEmail this Story
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--Jules Renard,
French author

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