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March 27, 2013
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Understanding the data-driven landscape
Big Data is a hot topic right now spanning many industries. By definition, according to The Wall Street Journal, it means "companies have access to vastly more information than they used to, it comes from many more different sources than before, and they can get it almost as soon as it's generated."

This complexity around Big Data has its own unique challenges and opportunities in the business setting. New products can come out of the data collected about customer preferences, as well as efficiencies gained.

This IAB Special Report, brought to you by Adobe, looks at the landscape of Big Data, where we are, and how to embrace a data-driven strategy.

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  Big Data At a Glance 
  • A look at businesses' use of Big Data
      
    Credit: istockphoto
    Big Data analytics is taking hold in areas such as human resources, marketing, operations and product development, Steven Rosenbush and Michael Totty write.

    They cite Catalyst IT Services as an example of using Big Data in the hiring process, including requiring job candidates to complete an online assessment that delivers data about how applicants answer questions as well as their actual answers.

    More data also means big things for marketers, who can now use that data to personalize messages. The Wall Street Journal (3/8) LinkedInFacebookTwitterEmail this Story

  • Other News
 2013 Digital Trends Report
This white paper discusses:
- 2013 plans for 700 top digital marketers
- Making personalization valuable, not intrusive
- Balancing inspired content with smart algorithms
Download now>
 

  The Results 
  • Are you using Big Data analysis tools to develop customer profiles?
    No  66.67%
    Yes  33.33%
  • Do you use real-time data to evaluate and adjust your marketing efforts?
    Yes  60.00%
    No  40.00%
  • How will your company's data analysis budget change during the coming 12 months?
    Increase  50.00%
    Stay the same  33.33%
    Decrease  16.67%
 40 tips on: How to turn browsers into buyers
This guide discusses:
- Top targeting tips to give visitors a relevant experience
- Top testing tips to stay ahead of the competition in 2013
Download now>
 

  Embracing Data-Driven Strategy 
  • Other News
  IAB Resources 
  News About the Sponsor 
  • Marketers should live by 3 mandates, Adobe CEO says
    Marketers need to be willing to engage their audiences anywhere, they need to embrace Big Data and they need to communicate with other departments in their organizations, Adobe Systems CEO Shantanu Narayen said at a digital marketing summit in Salt Lake City. "CMOs are in a better position to predict future business than CFOs," he said. ClickZ (3/7) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
"Big data is challenging everything we know about marketing.""
---- Tim Suther, chief marketing and strategy officer for Acxiom, interviewed by Forbes

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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual IAB endorsements. The news reported in SmartBrief does not necessarily reflect the official position of IAB.
 
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