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September 28, 2012
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • PR and WOMM spending grew 12.4% last year
    Marketers spent $6.41 billion on PR and word-of-mouth marketing last year, an increase of 12.4% on the year before, according to the VSS Communications Industry Forecast. The same report projects a 14.2% increase for those sectors this year. PR Week (9/26)
The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
  WOMM at Work 
  • Kellogg's store lets customers pay with "social currency"
    To mark the launch of a new line of Special K products, Kellogg's has opened a pop-up store in London where customers pay not with cash but with tweets. Anyone who turns up and tweets about the new product receives a free sample, explains brand manager Sarah Case. "The value of positive endorsements on social media sites is beyond compare so we're excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop," she says. Advertising Age (tiered subscription model) (9/27) , The Drum (Glasgow, Scotland) (9/25)
  • WOMM helps lawn care firm to thrive
    Word-of-mouth marketing is proving crucial for Liquigreen Lawn and Tree Care of Galesburg, Ill., says Assistant Manager Charles Goodrich. His team makes a point to build relationships, solicit referrals and meet prospective clients face to face. "We ... get to know them. That's better than anything else we can do, better than any ad we can run," Goodrich says. Lawn & Landscape (9/27)
Make Podcast Advertising Work for You
Direct response campaigns are a perfect match for podcasts. Learn everything you need to know to create the most successful campaigns, from the podcast advertising pioneers at Midroll. Read the ebook today.
  Building Blocks of Buzz 
  • How big firms fall short on Facebook
    Even Fortune 500 companies get things wrong when it comes to Facebook marketing, writes Michael Matthews. Classic mistakes include failing to define your brand's voice, forgetting to add pictures or video clips to your posts, and failing to engage with your followers in a human, authentic way after posting content. Forbes (9/27)
  • Brand advocacy is a big deal for small businesses
    For smaller businesses, a good brand advocacy program is "kind of like sales on steroids," writes Maryalene LaPonsie. Smart bosses recognize, reward and cultivate relationships with their most vocal supporters, LaPonsie writes. "Brand advocates can be more than your biggest fans; they can also be one of your best small business marketing tools," she adds. Small Business Computing (9/24)
  • Zuberance helps brands pinpoint their biggest fans
    Zuberance has created what it claims is the first rigorous toolkit for identifying brands' top advocates on Facebook. The company's method involves directly asking Facebook fans how likely they are to recommend a given brand, then giving them tools to help them share their endorsements more broadly. (9/26)
Create effective mobile ad experiences
Touch in mobile ads improve brand perception, create feelings of connections & increase purchase intent. Learn more about the value of using the senses to engage audiences. Download the study from IPG Media Labs, Immersion and Magna.
  Words from WOMMA 
  • WOMMA Summit early bird deadline is Monday, Oct. 1.
    With our agenda coming to fruition, which includes Pawn Superstar Rick Harrison, it is time to save some cash and register for WOMMA Summit. The early bird deadline is Oct. 1, which means Monday is the last day to save $400 off your WOMMA Summit ticket price. If you plan on attending, and we know you do, make sure you reserve the best room in the city at the fantastic Wynn hotel. Just for our guests, we reserved a special $169/night offer. Reserve your hotel or WOMMA Summit tickets here.
  • ROI Twitter chat on Oct. 3 - #WOMMAROI
    More and more dollars are being spent in the social media realm and to help prepare for the prominent shift, we have just released our first industry guidebook offering a practical introduction to measuring your word of mouth and social media ROI. WOMMA, ChatThreads, and Motivequest are excited to host an upcoming Twitter chat about our brand new guidebook – Solving the ROI Riddle: Perspectives from Marketers on Word of Mouth Marketing. Keep reading at All Things WOMM.
Learn more about WOMMA ->About WOMMA | WOMMA Summit 2012 | All Things WOMM Blog

  Featured Content 

In the cellars of the night, when the mind starts moving around old trunks of bad times, the pain of this and the shame of that, the memory of a small boldness is a hand to hold."
--John Leonard,
American critic

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