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October 17, 2012
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Today's Buzz 
  • Why brands need advocates, not just fans
    Pulling out the stops to build a huge Facebook following isn't necessarily a good idea, Yuchun Lee writes. What marketers need isn't a huge number of casual followers; it's enthusiastic and loyal fans with a real connection to their brand. "These fans also can evolve into the ultimate marketing prize -- brand advocates who are willing to put their reputation on the line," Lee writes. Advertising Age (tiered subscription model) (10/16) LinkedInFacebookTwitterGoogle+Email this Story

Did you know, Boutique agencies tend to be more agile and efficient when it comes to personal attention and quickly tackling client goals? Get 5 reasons why you should consider going with a smaller specialized agency in Oneupweb's white paper: Tiny Titans: Why Boutique Agencies Outweigh The Big Boys!
Network Update 
  • LinkedIn's new profile pages include editing features
    LinkedIn has made a significant change in its profile pages, adding a biography section, greater picture prominence and finer categorization of skills. It also has "rebuilt profile editing" in an attempt to spur more content creation, product manager Aaron Bronzan says. The network says it's adding 175,000 profiles a day and could reach 5 billion searches this year. Adweek (10/16), (10/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Top trends and tools for 2015.
Based on a global survey of more than 6,000 digital business professionals, customer experience is considered the key imperative for 2015. Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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Ideas in Action 
  • How Bravo became a social business
    Top consumer brands such as Bravo are reinventing themselves as social businesses in order to spark and sustain conversations about their products. Bravo creates edgy, word-of-mouth-marketing-friendly content; uses Facebook and Twitter to cultivate and curate online chatter; and seeks to integrate social media use and online customer engagement into all its workers' daily routines. "Starting the conversation is easy. What's hard is the daily doing," says Bravo marketing chief Ellen Stone. Fast Company online (10/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Holiday marketers have Pinterest on their social lists
    Brands as diverse as Sephora and the Boston Celtics are pinning their holiday hopes on social media sites such as Pinterest, which is valued for its outsized influence on purchase behavior. "Our Pinterest referrals spend 70% more than nonsocial channels, including search," says Wayfair's Jane Carpenter. NBA franchises such as the Celtics as well as Major League Baseball are using Pinterest despite the site's female skew. Adweek (10/16) LinkedInFacebookTwitterGoogle+Email this Story
The CMO's Guide to Data-Driven Marketing
Smart marketing means going with the data, not just your gut. Learn how you can adopt a simple data-driven workflow that lets you optimize every part of the customer journey — and ensure you aren't missing key opportunities along the way. Download the ebook now!

Research and Reports 
Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

  • Do you incorporate paid advertisements into your social media efforts?
    No  73.91%
    Yes  26.09%
  • How would you describe the majority of your social media content?

Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

The Takeaway 
  • Luxury brands should go social, Mercedes-Benz exec says
    Social media is proving a good fit for luxury brands as they seek to tell their story and improve word-of-mouth outreach, says Mark Aikman of Mercedes-Benz USA. "Luxury brands are something that people display with pride. ... More than [ever], these consumers can share their interactions with products to a huge group of people," Aikman says. Luxury Daily (10/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Social Shareable 
  • What does your surname say about you?
    Surnames get passed down from generation to generation, offering a way for researchers to gauge social mobility -- or the lack of it. It turns out that people who share surnames with wealthy individuals from past centuries are far more likely to go to elite universities and to have high-powered careers, and live an average of two years longer than counterparts with less illustrious monikers. National Public Radio (text and audio) (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Click here to view more job listings.

Social isn't anyone's job; it's everyone's job."
--Ellen Stone, Bravo executive, as quoted by Fast Company online
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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