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January 15, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Blonde Roast gains popularity at Starbucks
    Starbucks, known for its dark roasts, has found a strong customer base for the Blonde Roast it introduced last year. "Even our baristas have friends and family members who won’t come to Starbucks because they think our brewed coffee is too dark for them," said Starbucks spokeswoman Alisa Martinez. Bloomberg Businessweek (1/14) LinkedInFacebookTwitterEmail this Story
  • Report examines eco-label overload
    A report by Organic Monitor says consumers are confused by a profusion of sustainable certifications, with more than 200 labels touting qualities including organic, all natural, fair trade and humanely raised. The report, which considers implications of a single standard that would integrate such certifications, will be presented at the Sustainable Foods Summit, scheduled Jan. 22 and 23 in San Francisco. Forbes (1/14) LinkedInFacebookTwitterEmail this Story
  • Other News
Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

  Health and Nutrition 
 
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

  Environment Watch 
 
  • Bottlers will choose plastic over glass, research firm predicts
    Growth in the glass packaging industry will be limited by the increasing popularity of less expensive and more flexible plastic, according to a report from research company Visiongain. However, glass will remain the packaging of choice for "any product wishing to portray an image of luxury or natural qualities," said the report's author, Sree Selvan. Edie.net (U.K.) (1/9) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketing Report 
  • Coca-Cola takes on obesity in new campaign
    Coca-Cola has begun airing a two-minute ad on cable news shows touting the company's efforts in the fight against obesity, including selling drinks in smaller cans and putting calorie counts on the front of packaging. A second ad is set to debut Wednesday during "American Idol" and will focus on what consumers can do to work off the calories in a can of soda. Advertising Age (tiered subscription model) (1/14) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright


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