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February 22, 2013News for marketing professionals

  Breaking News 
  • Hyundai draws on film world for Oscar-night pitches
    Hyundai's "Big Voices, Big Places" media strategy matches up well with the Academy Awards telecast, writes Karl Greenberg. The exclusive auto sponsor of the awards will air two preshow spots and seven commercials during the show. Three new spots for the night all play off movie themes: An ad for Equus parodies movie trailers, a spot for Genesis has the sedan being followed by paparazzi and the Elantra is touted using a Hollywood-type "elevator pitch." MediaPost Communications/Marketing Daily (2/21) LinkedInFacebookTwitterEmail this Story
  Company News 
  • "Real" champagne takes another swing at California bubbly
    The battle continues between French interests keen on distinguishing bubbly from the Champagne region of France from foreign competitors' sparkling wines, especially those from California. The latest volley comes from the Champagne Bureau USA trade group, which is running ads with a champagne-formed question mark and the copy "Maine lobster from Kansas? Of course not. Champagne only comes from Champagne, France." Beverage consultant Arthur Shapiro is unconvinced that the ads will resonate. "California has great sparkling wines, and the bubbles are the same. This concept is foolish because the French growers are talking to themselves," he says. Adweek (2/21) LinkedInFacebookTwitterEmail this Story
  • CeeLo Green helps bring his sake brand to TV
    Ty Ku is launching the first national TV campaign in the U.S. for a sake brand, writes Andrew Adam Newman. The Filter Creative Group spots star singer and brand co-owner CeeLo Green, who introduces the Japanese tradition of pouring sake for others with the tagline "Share on." AMC, BET and the Food Network are running the spots initially. "We want to be the first premium sake call brand," says Andrew Chrisomalis, Ty Ku's CEO. The New York Times (tiered subscription model) (2/21) LinkedInFacebookTwitterEmail this Story
  • Mattel huddles with moms about buying Hot Wheels for their sons
    Mattel executives met with moms during the recent Toy Fair in Manhattan about how to engage with their sons while they play with Hot Wheels. Mom "has never played with them. She doesn't get why cars, engines, and all the shapes and crashing and smashing are so cool," says Mattel Vice President Matt Petersen. But moms still buy most of the toys, and Mattel is finding commercials for Hot Wheels and other toy car brands increasingly less effective, writes Matt Townsend. Bloomberg Businessweek (2/21) LinkedInFacebookTwitterEmail this Story
  • Nielsen will start tracking online-video views
    Nielsen is to begin tracking Web users' video-viewing habits in a bid to help networks figure out how much of their audience watches their content on the Web. An update to Nielsen's tracking system that will allow the company to spot when people are viewing content on streaming services should be ready for the fall TV season. "The bottom line is all of our content needs to be measured and counted so we can get paid," one TV executive said. The Wall Street Journal (2/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Clouds are parting for packaged-food executives
    Executives of packaged-food companies, meeting for a conference in Boca Raton, Fla., were optimistic about an improving economy -- as well as opportunities to trim marketing budgets. "Consumption is up 8% in the first half; advertising spending is actually down 18%," said Denise Morrison, CEO of Campbell Soup, who credited football-themed marketing of its Chunky soup brand. Advertising Age (tiered subscription model) (2/21) LinkedInFacebookTwitterEmail this Story
  • Social data has staying power, marketers say
    Social media is seen as a top source of customer data by only about 12% of marketers, far behind the 49% who name website analytics as a top data-source, according to a recent study. That could change: 78% of marketers plan to use social data of some sort this year, and a full quarter say that social media will become a top data source for them in the mid- to long-term. eMarketer (2/21) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Barneys revamps its mobile strategy with optimized-site shopping
    Barneys New York is touting its shopping-enabled, mobile-optimized site for the first time in its latest campaign running in the New York Times' mobile fashion section. The black-and-white mobile banner simply reads "Shop now" alongside the brand's logo. "Offering a mobile-optimized site is a solid strategy for most retailers, since consumers are on mobile devices. This is especially important for luxury retailers," writes Erin Shea. Luxury Daily (2/22) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • Advertising Hall of Achievement 2013 Call For Nominations
    The American Advertising Federation's Advertising Hall of Achievement is the industry's premier award for outstanding advertising professionals age 40 and under. AAF established this program in 1993 as a way to recognize young advertising professionals who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspire others to excel.

    Nomination Deadline: March 8, 2013 | Nomination Form LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  SmartQuote 
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' "
--Leo Burnett, member, Advertising Hall of Fame

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