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February 14, 2013
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  Top Story 
  • Firebase makes app development "a matter of minutes"
    Firebase, which provides developers with a backend in real time, shortening development time to "a matter of minutes," has been released to the public, Christina Farr writes. Co-founder James Tamplin grew the platform out of the chat service, Envolve, realizing that the real-time infrastructure would help his fellow developers. "The end goal of the product is to help developers build amazing experiences they wouldn't have otherwise be able to build -- and even bring novices that just started programming into the fold," he says. VentureBeat (2/13), TechCrunch (2/13)
  Developer Economics 
  • Rovio creates in-house ad team for brand-integration push
    Rovio has created a division called the Advertising Partnership Team that will focus on integrating brands into its applications, as the company looks to expand beyond its reliance on paid downloads and mobile display ads brokered by third parties. "There's so much more that we could do with brands," Rovio's Michelle Tobin says. The new division will concentrate on brand integration in the "Angry Birds" franchise, with a McDonald's partnership in China as a potential model, Tobin said. Advertising Age (tiered subscription model) (2/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Toolbox 
  • Twitter touts API with new metadata
    Twitter says its application programming interface will add metadata for language translation and a streaming-only API mechanism for determining what tweets should be considered "high value," Matthew Panzarino writes. "It's unclear whether Twitter's own apps will begin using the filter metadata to only display tweets of a higher 'filter level', but it seems tailor-made for the Discover tab at least," he writes. Separately, Crashlytics says it's offering enterprise-level features for free to all users following its acquisition by Twitter. TheNextWeb.com (2/14), TheNextWeb.com (2/13) LinkedInFacebookTwitterEmail this Story
  • Leanplum launches platform to test native mobile game apps
    Leanplum's platform for games should help small native mobile application developers perform A/B testing, writes Dean Takahashi. "We rethought the way analytics should be done. ... Once you design a test, you can instantly preview it before it goes live. Just select the customer segments and regions to target. Your changes will be pushed to your users on the fly. No additional coding. No recompiling," says co-founder Momchil Kyurkchiev. VentureBeat (2/13) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  Industry Spotlight 
  • Fashion GPS app allows organizers to chart Fashion Week
    The Fashion GPS application for iOS gave designers such as Marc Jacobs and Donna Karan control over the organization of their Fashion Week events in New York. The app connects designers, media, suppliers, buyers and celebrities with event invites and tools, permitting real-time updates to seating charts, video sharing and ordering of samples. Mashable (2/14) LinkedInFacebookTwitterEmail this Story
  App Developers Alliance News 
  • Build a mobile app, support sustainable cities, go to Brazil! (Free passes available)
    Ericsson and AT&T are hosting an exclusive hackathon event at MWC for 30 rock star developers to build mobile applications targeting the sustainable, connected city of the future. Seats are limited so please register early. Lucky participants will be notified as soon as possible.

    This is a winner-take-all competition. First prize is an all-expenses paid trip to the NEW CITIES SUMMIT, to be held in Brazil, plus £5,000. This Mobile App Hackathon is produced by Ericsson and the AT&T Developer Program. E-mail mike@appalliance.org for your chance to win a pass. LinkedInFacebookTwitterEmail this Story
  • Free passes to Tablet Strategy West are available! (Feb. 20, Burlingame, Calif.)
    Through a mix of real-life deployment presentations by corporate end-users, interviews with IT trendsetters and panel discussions between tech experts, this one-day event will help you plan, develop and manage the most productive tablet project in your organization. Join speakers from Lenovo, Box, Genentech, MobileIron and Creative Strategies. E-mail mike@appalliance.org for a free pass. Passes will be distributed on a first-come, first-served basis. Learn more. LinkedInFacebookTwitterEmail this Story
Learn more about APP ->Alliance Website  |  About the Alliance  |  Join Now  |  The Alliance Network  |  Services

  SmartQuote 
Mistakes are part of the dues that one pays for a full life."
--Sophia Loren,
Italian actress


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