| January 8, 2013 | News for the food, beverage and consumer packaged goods industry |
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| Company Watch |  |  |
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- Hershey boosts chocolate brand Brookside
Hershey is expanding the availability of its Brookside brand, previously sold only at shopper clubs. Starting this month, the brand is available mass market in three dark-chocolate-coated varieties: acai and blueberry, goji and raspberry, and pomegranate. CandyAndSnackToday.com
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| Corporate Social Responsibility | | |
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| Advertising & Marketing | | |
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- Smartphones shape Mondelez marketing
Bonin Bough, Mondelez International's vice president for global media and consumer engagement, writes that the mobile phone is central to the marketing strategy of the world's largest snack company. "We need to rethink our approach to the impulse buy," he writes. "We must understand the media solutions that drive impulse purchases and seize the opportunity presented by mobile." Advertising Age (tiered subscription model)
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- Balance Bar contest helps keep resolutions
Balance Bar is running an "Outlast Your New Year's Resolutions" contest on Facebook through Jan. 18, with a prize of a personal coaching session with Amber Rosenberg. "Our products could be considered a secret weapon or personal life coach in every consumer's briefcase, purse or gym bag -- cheering them on and providing the lasting energy and great taste to outlast and accomplish any goal they set," said chief marketing officer Katia Facchetti. Progressive Grocer
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| Retail Spotlight | | |
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- Supermarkets adapt to changing times
With increased competition, grocers must work hard to please customers. "Food retailers are arguably at the front lines of economic stress," FMI President and CEO Leslie G. Sarasin said. "And they are best prepared to listen to the changing consumer." Survival strategies include loyalty programs, a focus on customer service, a consistent brand message and creating displays and discounts that meet shopper needs. Progressive Grocer
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| Health & Wellness | | |
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- Study: Orange juice linked to a better diet
A new study says moderate consumption of 100% orange juice is associated with a better diet and can help the public consume the recommended amount of fruit. Nutrients in the juice include folate, potassium and vitamin C, said the lead researcher, Carol O'Neil of Louisiana State University. NutraIngredients
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- Opportunity seen for sugar-free functional chocolate
Researchers say sugar-free chocolate can best capture the prebiotic benefits of inulin by using maltitol as a sugar substitute. "The findings show that the use of prebiotic ingredients instead of sugar could lead to the production of low-calorie milk chocolate without the undesirable textural and physiological effects," said researcher Nevzart Konar. ConfectioneryNews.com (France)
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