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December 18, 2012
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  Industry Highlights 
  • Exec: Polar engagement shows power of mobile-first strategy
    Nearly all votes on Polar's platform are coming from the iOS mobile version, developer Luke Wroblewski says, a sign the application's mobile-first strategy is working. "It illustrates what engagement on iOS is like. ... People have their phones always with them, always on, and use them in little bits throughout the day. We designed Polar for this environment." TechCrunch (12/17) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  Wireless Ecosystem 
  • RIM begins tests of BB 10, issues alert for Jan. 30 event
    Research In Motion officially alerted the media that it would unveil its BlackBerry 10 operating system at a Jan. 30 event and said that more than 120 U.S. companies will begin beta tests of the platform and its related smartphones with a focus on a touch-screen model unfamiliar to many clients. "We're keenly targeting the launch of our touch-screen device and we want to bring that experience to our clients," said Richard Piasentin, managing director of RIM's U.S. unit. CNET (12/17) , Bloomberg (12/17) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Krispy Kreme Hot Light app marks a year of fresh doughnuts
    Krispy Kreme's application sends promos and alerts to users when the "Hot Light" is on at a local store, designating the doughnuts are just coming out of the fryer. After a year on the market, the Hot Light app has been downloaded more than 230,000 times, and users have searched for doughnuts and offers more than 42 million times. (12/17) LinkedInFacebookTwitterEmail this Story
  • Robb Report's luxury-watch app sports interactive ads, video
    Robb Report has released an iPad application in cooperation with 15 luxury watchmakers. The Robb Report Watch Collector app includes editorial content as well as interactive interstitial ads from watchmakers such as Breguet that exploit the popularity of the category, the "largest source of [Robb Report's] business for the past year," according to David Arnold, senior vice president and group publishing director. Luxury Daily (12/18) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  Public Policy 
  MMA News 
  • Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Tomorrow)
    The MMA, in partnership with the Interactive Advertising Bureau and the Media Rating Council, has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting,why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
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There are two things that one must get used to or one will find life unendurable: the damages of time and injustices of men."
--Nicolas Chamfort,
French writer

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