Billboard captures air moisture, creates potable water | Chickens, guinea pigs can help keep green roofs trimmed | Alt-fuel vehicles could prove harder to recycle
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February 25, 2013
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SmartBrief on Sustainability

Setting the Example
Billboard captures air moisture, creates potable water
Peru's University of Engineering and Technology and marketing agency Mayo DraftFCB have built a billboard designed to capture the moisture in the air and convert it into drinking water. The billboard, installed in the desert city of Lima, Peru, features advanced water harvesting and filtration systems that could generate 96 liters of drinkable water a day. The water is stored in five tanks and can be retrieved from a faucet at the base of the billboard. (2/21), Eco Chunk (India) (2/23)
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Chickens, guinea pigs can help keep green roofs trimmed
Green roofs can make urban buildings more energy-efficient while absorbing rainwater and reducing noise, though a structural assessment should be done before installation, according to this article. For roofs with natural grass, maintenance can be done by chickens and guinea pigs, Kristin Crosier writes. Movoto Blog (2/20)
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Creating Accountability
Alt-fuel vehicles could prove harder to recycle
Automobiles are mostly made from glass and metal, and that makes them easy to dismantle and recycle, experts say. Still, the thriving market in scrapped automobiles might face a challenge as hybrid and alt-fuel vehicles replace conventional cars. "Hybrid fuel cells or any non-fossil-fuel vehicles are way more difficult to recycle and reuse and reclaim, and have many more potentially toxic substances," says Andrew Wertkin, chief technology officer at PTC. CNNMoney/Fortune (2/22)
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Green Marketing
Surf's up -- and sustainable, dude
A new eco-label should make it easier for surfers to pick out sustainable surfboards. The "Ecoboard Project" certifies that boards were made using green chemicals, recycled foam and other sustainable production techniques. "It's like the 'Energy Star' program for surfboards," says Sustainable Surf co-founder Michael Stewart. (2/22)
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The Responsible Leader
How NASCAR convinces gearheads to go green
NASCAR is making a concerted effort to be more sustainable, and that's having a knock-on effect on fans' environmental beliefs and behaviors, says Mike Lynch, NASCAR's managing director of green innovation. "When we put an ethanol fuel in a race car, or we're recycling automotive fluids ... fans can directly relate to it," he says. (2/22)
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Powering Tomorrow
Canadian biofuel incentive program will end in 2017, official says
Joe Oliver, Canada's minister of natural resources, wrote a letter to the country's biofuel producers denying their request for an extension of a program that provides financial incentives to ethanol and biodiesel production projects. The government won't extend the program's funding beyond its scheduled expiration in 2017, Oliver said. "During this time of fiscal restraint and challenging global fiscal realities, our government has committed to ensuring that we balance our budget," he wrote. The Globe and Mail (Toronto) (tiered subscription model) (2/22)
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Most Clicked
Engage. Innovate. Discuss.
8 ways to sabotage your negotiations
Negotiations can be lost before you even meet your opponent, writes Jim Camp. Begging for someone's time or leaving rambling and overly detailed voicemail messages reveal your desperation, he writes, making it hard to negotiate as equals once the meeting actually begins. SmartBrief/SmartBlog on Leadership (2/22)
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Our strategic approach ... was that if we were to launch and take beyond the pilot or the beta-test stage any green initiative it would have to be No. 1 in sports worldwide."
-- Mike Lynch, NASCAR’s managing director of green innovation, as quoted at
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