Starbucks will give credit for grocery-bought beans | Easter Bunny prefers bringing a custom basket | Solutran program promotes good food choices with incentives
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March 21, 2013
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry

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Starbucks will give credit for grocery-bought beans
Starbucks will soon give My Starbucks Rewards points to consumers who buy branded beans and ground coffee at the grocery, which they will be able to redeem at Starbucks coffee shops. The program will also launch at Teavana next month and will expand to other Starbucks products in the grocery aisle this fall, the company says. Advertising Age (tiered subscription model) (3/20)
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USB takes 4 Hostess brands at auction
United States Bakery, more commonly known as Franz Bakery, won the Sweetheart, Eddy's, Standish Farms and Grandma Emilie's brands at an auction selling pieces of the Hostess Brands company. A Franz Bakery spokesman said it is too soon to know when the brands will be relaunched. A court hearing to approve the sale will be held April 9. FoodNavigator (3/20)
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The Connected Car: The Future of Brand Marketing
As consumers spend more time in their vehicles, the connected car is emerging as the most powerful mobile marketing platform for CPG brands. Dashboard placements within the connected car allow brand marketers to deliver contextually relevant offers - extending the in-vehicle experience to an in-store purchase. Learn more!
Easter Bunny prefers bringing a custom basket
Among Americans, 31 million celebrate Easter by giving a basket, with 5% of the total prefilled. Most people prefer to build a personalized basket with candy and gifts, often spending less than budgeted on candy and overspending on gifts. Progressive Grocer (3/20)
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Solutran program promotes good food choices with incentives
Solutran's loyalty program offers incentives to shoppers for purchasing healthful food by reducing the cost of such food and making the discount easy to obtain. "Until now, there hasn't been a way to drive healthy-eating behavior that has been profitable to all parties," said Dr. Robert Jeffery, director of the Obesity Prevention Center at the University of Minnesota. "Using this new technology, Solutran has finally provided the sustainable model we have been seeking." Progressive Grocer (3/20)
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Supply Chain Management
The dangers of an opaque supply chain
Managing risks in a supply chain is becoming more difficult as the risks become ever more complex, global and difficult to track, writes Sandra Rapacioli. The recent horse meat scandal in Europe is an example of the risks of opaque global supply chains. Two companies taking novel approaches to monitoring their supply chains are Sainsbury's, which works closely with farmers in the U.K., and Puma, which began making an economic valuation of the ecological impact of its value chain. blog (3/15)
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Advertising & Marketing
Miracle Whip brings its Dipping Sauces to life in print campaign
Mcgarrybowen's "Twisted Minds" print campaign for Kraft's Miracle Whip Dipping Sauces features hand-drawn "anarchist" pigs for Smokin' Bacon Ranch and other creative executions, writes Karlene Lukovitz. Scott Glenn, senior associate brand manager for Miracle Whip, says that print "over-indexes" for consumers of dipping sauces, and the brand is buying prominent placements in magazines such as People, Sports Illustrated and Rolling Stone. MediaPost Communications/Marketing Daily (3/20)
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Turner, MillerCoors agree to exclusive product-placement pact
Turner Broadcasting has struck a product-placement deal with MillerCoors that gives the beer company exclusive rights to have its brands appear in Turner's original programs. "In the past, it's been one or two shows or no exclusivity at all. This is a much deeper relationship," says MillerCoors' Media Director Stevie Benjamin. Miller Lite, Blue Moon and Coors Light are among the beers that will be integrated -- subtly, the network vows -- into shows such as "Dallas," "Rizzoli & Isles" and "Franklin & Bash." Advertising Age (tiered subscription model) (3/20)
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Retail Spotlight
Food Lion, Harveys and Reid's are recognized as green grocers
Food Lion, Harveys Supermarket and Reid's Groceries have been recognized for the 12th straight year with an Energy Star award from the Environmental Protection Agency. The award is given to organizations that exhibit leadership through the Energy Star program, reduce greenhouse-gas emissions and establish an energy-efficiency plan. "Food Lion, Harveys and Reid's remain dedicated to environmental stewardship and are proud to continue to lead the way with energy-conservation initiatives," said Susan Sollenberger, Delhaize America South director of energy, maintenance and equipment purchasing. Progressive Grocer (3/19)
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Health & Wellness
Study shows healthiest, least-healthy counties in each state
Researchers at the University of Wisconsin Population Health Institute and the Robert Wood Johnson Foundation analyzed county-based data to create a list of the healthiest and least-healthy counties in each state. They said least-healthy counties had higher mortality rates, more than 20% of children living in poverty, and higher rates of smoking and physical inactivity. USA Today (3/20)
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GMA News
Learn claims handling practices and procedures from industry peers
When handling consumer complaints, it is often difficult to keep your customers happy while still protecting your brand. Learn how to achieve both of these goals at the 2013 Consumer Complaints Management Conference on May 8-10 in San Francisco.

During the "Consumer Complaint Management Roundtable: Practices and Procedures to Protect Your Brand" session, panelists will discuss how their respective companies manage consumer complaints, with the end goal of protecting the company brand and avoiding unnecessary litigation. The featured panelists are:

  • Jamie Robinson, Partner, Ungaretti & Harris LLP
  • Vivian Garcia Montalvo, Senior Claims Supervisor and Product Analyst, H-E-B Grocery Co.
  • Donna Skidmore, Director of Consumer Services, Dole Packaged Foods Co.
  • Deborah Sommers, Consumer Advocacy Manager, Blue Diamond Growers

Topics will include responding to media threats, dealing with difficult or unreasonable demands, and interacting with attorneys, and will include a Q&A session to address any specific problems other companies have encountered.

This is just one of many sessions designed to help food, beverage, and CPG industry customer service representatives and claims handlers and managers resolve consumer complaints. View the full agenda or register.

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Who's Hiring?
Position TitleCompany NameLocation
Director, Federal Affairs -- Environment, Energy & Chemicals PolicyGrocery Manufacturers Association (GMA)Washington, DC
Director, Federal Affairs -- Agriculture & Food PolicyGrocery Manufacturers Association (GMA)Washington, DC
VP of Direct Response FundraisingThe USOArlington, VA
Certification Specialist, SQFAIB InternationalMultiple Locations, United States
Director of Conference ServicesARAMARKMadison, WI
Click here to view more job listings.
A community is like a ship; everyone ought to be prepared to take the helm."
-- Henrik Ibsen,
Norwegian playwright
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