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November 12, 2012
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News for business-to-business marketing professionals  |

  Top Story 
  • 35 tips for using LinkedIn for B2B marketing
    LinkedIn can be better utilized for personal networking and business-to-business marketing by using these 35 tips, according to Pamela Vaughan. Optimize the company presence by claiming a clean URL, creating a profile badge and installing the right applications such as SlideShare. Expand professional networking by using OpenLink and exporting your connections to another contact management system. Finally, alter the company Web page to better integrate with LinkedIn by adding video and using it to generate leads. Internet Marketing Blog (11/9) LinkedInFacebookTwitterEmail this Story
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  Eye on Marketing 
  • Agency executive: Marketing automation is too important to ignore
    Marketing automation is the ad-industry equivalent of a "lunar landing," but few companies understand it and use it to fullest potential, Ryan Skinner of B2B marketing agency Velocity writes. The phenomenal success of Marketo, Eloqua, Hubspot and Pardot is not translating to companies adopting their technology, and many licenses are not renewed. Marketers using automation for the first time need to grasp five concepts to make their systems work such as eliminating garbage-in/garbage out e-mail lists and knowing when leads are really sales-ready, Skinner writes. (11/9) LinkedInFacebookTwitterEmail this Story
  • Omnicom's Resolution Media expands use of Optimost platform
    Omnicom's search division Resolution Media says it will support Hewlett-Packard's search engine marketing campaign with Autonomy's Optimost Campaign platform, Laurie Sullivan writes. An expanded use of the platform by Omnicom could spread to 40 markets that generate about $1 billion globally, according to Autonomy's Andrew Joiner, general manager for emerging technology and marketing. The platform proved its worth in cost-per-click and conversion rates in a test for Braun as well as with HP's software division, Joiner says. MediaPost Communications/Online Media Daily (11/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • How to drive traffic to your blog
    If you want to attract visitors to your company's blog, you'll need to update it on a regular basis and use social media to spread the word about your posts, Bill Blaney of Cameron Advertising writes. Also, share information about your blog on industry forums and consider distributing some of your articles as news releases, he recommends. B2C Marketing Insider (11/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Cannibalism and creativity don't mix
    Technological breakthroughs sometimes lead to "innovation cannibalism," making it harder for people to sustain creative models, argues jazz drummer and market analyst Mark Lambert. An example: The long-form, repeatable experience of records led music fans to listen carefully to whole albums, allowing innovative artists to gain a following, but modern digital downloads reward artists who serve up predicable hit singles to listeners with much shorter attention spans. "Eventually, it no longer becomes financially viable to release genuinely new music," Lambert says. (11/10) LinkedInFacebookTwitterEmail this Story
  • Networks need regular care to thrive
    Don't stop networking once you get a job; you always want to be prepared for an unexpected job loss or a career advancement opportunity, experts say. "You want to be a contributing member of your talent community online," says Miriam Salpeter, a career coach. "This means maintaining a regular discourse. You don't want to stop since you'll quickly be out of sight and out of mind." The Wall Street Journal (11/11) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by Business Marketing SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Association News 
  • BMA Southern California -- Event -- IBM's Global CEO and CMO Studies plus B2B social media Part II
    This executive round table and wine reception will be held Tuesday from 3:30 p.m. to 7 p.m. PST at the Luxe Sunset, 11461 Sunset Blvd. in Los Angeles. Jacques Pavlenyi, market segment manager of messaging and collaboration at IBM, will highlight results from IBM's most recent Global CEO and CMO studies. And as part two of our ongoing B2B social media topic, Pavlenyi will feature in-depth examples from IBM and other B2B companies of successful social applications and measurement. Read more. LinkedInFacebookTwitterEmail this Story
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I observe the physician with the same diligence as the disease."
--John Donne,
British poet, satirist, lawyer and cleric

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