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December 28, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Mini-mystery surrounds Coke's inventor
    Coca-Cola has been using images of the soft drink's robust, bearded inventor to boost sales, but now someone purports to have a photo of the pharmacist who created the formula that shows he was actually small and kind of balding. The company says its photo is an accurate depiction of inventor Doc Pemberton, culled with the help of his relatives. The Wall Street Journal (12/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Hidden retail trends for 2013
    MomPopolies and Glocalism are among two of next year's trends that retail marketers may miss, according to a report from Colloquy on under-the-radar trends reshaping consumer behavior. MomPopolies are local establishments that engage consumers as well or better than national brands, while Glocalism is the concept that distant happenings can affect local business. Progressive Grocer (12/27) LinkedInFacebookTwitterEmail this Story
  • Healthfulness dominates predictions of 2013 food-product trends
    Food manufacturers can expect rising commodity prices and an increased focus by lawmakers on salt, fat and sugar levels as obesity continues to climb in 2013, Leatherhead Food Research predicts. An overall trend toward health and wellness is expected to provide growth areas in natural foods, functional foods, low-fat and low-sugar food products, Fair Trade products and food products with health benefits specifically geared for seniors, Leatherhead predicts. (U.K.) (12/27) LinkedInFacebookTwitterEmail this Story
  Advertising & Marketing 
  • SMS is a powerful marketing tool, says Coke strategist
    Newfangled mobile marketing solutions are useful, but old-school SMS messages remain one of mobile marketers' most powerful tools, says Coca-Cola brand strategist Kim Siler. "It's a ubiquitous format you can use to reach 98% of consumers," she explains. "It's much more personal and much more integrated into what a consumer is already doing in their daily lives." MediaPost Communications/Marketing Daily (12/26) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Grocery stores launch New Year's Eve promotions
    Retailers have begun rolling out New Year's promotions, including one from Giant Eagle that offers "New Year's Eve Good Luck Pretzels" for $4.99 each. H-E-B of San Antonio is offering a 10% discount on sparkling wine and champagne, while Hy-Vee in Iowa is putting out a circular offering specials on party food such as shrimp, appetizers and beer. Supermarket News (12/27) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Cross off registration from your to-do list
    The GMA Litigation Conference may not be until February, but manufacturers like The Clorox Company, General Mills, Campbell Soup Company, Del Monte Foods and MOM Brands have already secured their seats.

    In addition to the cutting-edge content designed to help you protect your company, the GMA Litigation Conference on Feb. 19-21 in Miami is also the premier networking event for food, beverage and consumer product in-house counsel and private product liability attorneys.

    Don’t miss your chance to be a part of it, register today! LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Director of MarketingC.H. Guenther & Son, Inc.San Antonio, TX
Director of Quality AssuranceStarbucksSeattle, WA
Associate Manager, National Retail PromotionsCrown Imports, LLCChicago, IL
Innovation Marketing ManagerOcean Spray CranberriesLakeville, MA
Senior Manager, Science Program ManagementGrocery Manufacturers AssociationWashington, DC
Director of Quality Assurance (Corporate)WhiteWave Foods US - CO - Broomfield
Click here to view more job listings.

If all misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be contented to take their own and depart."
Greek philosopher

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