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December 10, 2012
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Hot-Can soups and drinks heat in the container
    Hot-Can has introduced soups and drinks that consumers can heat in three minutes by pushing a button on the bottom of the can. The products, distributed in the U.S., Europe and Asia, include coffee drinks, tea, hot cocoa and various soups. Vending Times (12/2012) LinkedInFacebookTwitterEmail this Story
  • Green Mountain adds Cafe Escapes flavors
    Green Mountain Coffee Roasters has added Cafe Vanilla and Cafe Caramel to its Cafe Escapes line, available in K-Cups and Vue packs. Cafe Escapes is also holding a sweepstakes through its Facebook page, with prizes including spa vacations in San Diego or Atlanta. Vending Times (12/2012) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Obese teens have higher risk of diabetes in adulthood
    Men and women who became obese as children or teens had a higher risk of developing diabetes compared with those who became obese in adulthood, a study in Diabetes Care found. The results underscore the importance of addressing obesity at a young age to reduce the risk of diabetes onset, researchers said. DailyRx.com (12/9) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Pepsi deepens its marketing partnership with Beyonce
    PepsiCo is trying to increase the authenticity of its marketing partnerships by backing the singer Beyonce in a deal that includes more commercials as well as financial support of her ongoing creative projects. Beyonce will be the star of Pepsi's commercials and Super Bowl halftime show in 2013, and the brand will help market her next album with material that includes limited edition cans featuring her image. The move is "a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration," says Brad Jakeman, president of PepsiCo's global beverage group. The New York Times (tiered subscription model) (12/9) LinkedInFacebookTwitterEmail this Story
  • Coke has big plans for Spotify, says entertainment chief
    Coca-Cola is planning to ratchet up its advertising and promotional activities on Spotify in 2013, says Joe Belliotti, the beverage giant's director of global entertainment. "You are going to see Coke creating experiences on Spotify, using the technology and music content," he says. "It will involve supporting TV commercials, PR, visuals and shopper programs -- a whole integrated campaign coming to life." Adweek (12/7) LinkedInFacebookTwitterEmail this Story
  • Moms look to social media, Internet coupons before buying food
    Mothers are indexing higher than the general shopping population in using the Internet prior to food buying, according to a Packaged Facts report. They are twice as likely to use social media for planning a shopping trip, 43% more likely to seek out online coupons and 38% more likely to scan food store websites. The report also found that mothers tend to be value-oriented when it comes to buying store brands, and they are more interested in organic items than locally produced food. MediaPost Communications/Marketing Daily (12/7) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new members
    ABA would like to welcome new members Long Island Brand Beverages of New York and ROCKSTAR of Las Vegas. Please join us in welcoming them. LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Alas for those that never sing, But die with all their music in them."
--Oliver Wendell Holmes Sr.,
American physician, writer and poet


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